Keller Williams Family Reunion Survival Guide 2016

Reblogger Ron Chastain
Real Estate Agent with Keller Williams Realty Atlanta Partners 242866
Original content by Chad Hyams

It changed!

It is different!

There is a day missing! 

Don't worry this annual Survival Guide for Keller Williams Family Reunion will help you still make the most of the 68 hours of the event. 


Tickets were hard to come by with the 2016 event selling out before the end of the 2015 event! Lesson to learn - buy your tickets AS SOON AS POSSIBLE (you can transfer them later if you really can't attend)

If you didn't get a ticket, keep reading! There will be tips and tricks that work for you without leaving home.

Tip #1 - make sure you are listening to #KWFR on Twitter and Facebook and Instagram to share in the AHA's

Tip #2 - join MAPS Mastery coaching to grow your business (they give you a ticket to next year's event as part of the package)


My name is Chad Hyams, and I have attended many Keller Williams Family Reunion events over many years and I have been able to attend in many roles:

  • Agent
  • Team Leader
  • Vendor
  • General Manager
  • MAPS Coach
  • Growth and Productivity Director for the Southeast Region
  • Trainer
  • Breakout Session Leader

If you were able to get your hands on a ticket and plan to attend Family Reunion 2016 let me congratulate you on the wise business choice. Let me also applaud you for obtaining your ticket early enough, or managing to find one of the available tickets out there. 


Family Reunion Survival Guide!

Family Reunion 2016 sold out faster than any of us thought possible because 2015's event had not even ended when this happened. Through the year Keller Williams was able to offer some extra tickets as they made more space become available, don't count on that happening again in 2017. Get your ticket as soon as possible (and see TIP #2 at the top of this blog post for another great way to get your 2017 ticket)

If you have your ticket and are reading this and you have not yet booked a hotel room, good luck. It might be time to find someone to bunk up with or pack extra 5 hour energy drinks and see if you can make it through the 68 straight hours. Check into vacation rentals and find a condo not too far to share with others if you are looking for suggestions still. 

No flights left that work for you for one reason or another? Open up Google Maps and figure how long it will take to drive to New Orleans! Now, who can you share the cost of the drive with and the actually driving with? Make it a traveling mastermind that everyone wishes they could be a part of. 

Before you get near the airplane for your trip to NOLA (or in your car if you live close enough) visit and check out the breakout schedules as they are now posted. Take the time in advance to figure out the 2 sessions you want to attend in each time block. Having 2 sessions selected will take some of the stress when you can't get into a session and don't know where to head off to. Now you will be ready! 

One of the questions I get asked again and again is "how do I choose the best breakout sessions in advance from a 2 line description?" My answer is always the same, what is the ONE Thing that you wish to learn more about while at the event? Find ALL of the breakout sessions on that topic.  If that doesn't help you decide, then select the instructors that you have always learned from and go listen to them. If you still cannot choose find a friend that is going to be at the event and ask which breakout session they will be in and go to a DIFFERENT one. Share notes later!

Tip #3  To make the most of Keller Williams Family Reunion figure out your ONE Thing in advance. Turn your ONE Thing into a question and ask at least 100 different people at the event your question. You will end up asking newer agents with a fresh perspective, experienced agents, Team Leaders, coaches, instructors and who knows you could find yourself asking the president of the company, so be prepared. 

  • Maybe you want to know how to follow up in a better way
  • Maybe you want to know how to hire better members to your team
  • Maybe you want to learn how to get more listings

Whatever it is, figure out your ONE question and ask AT LEAST 100 people! Here's what will will get 100 different answers that when you look at later you will realize are really only 3 or 4 different answers. This will help you narrow your focus and actually apply something instead of becoming overwhelmed with amazing ideas. 


Now that we have that part covered let’s jump into what to expect from a Keller Williams Family Reunion event.


Make The Most Of Your Time at Family Reunion

Chaos is a must at an event this size. There will be people running left and right around the very large New Orleans Convention Center and even some just standing still. If you are prepared, this will not be you! 

Remember that you are NOT on vacation and this is not a chance to finally be sleeping in! This year we see the return of the 7:30am breakout session so get up and get going! If you can make it happen, start each day with a breakfast appointment. You have to eat and they have to eat. Eat with someone and develop a business referral relationship, get some great coaching or just share AHA’s from the day before. Not sure about getting a breakfast meeting, then bring workout clothes because you never know who you might get to be running beside on a treadmill. 

It is the one-on-one opportunity of masterminding over a meal (or at the bar - more on that later) that will be the best use of your time during Family Reunion. The training at the event will be some of the best you have ever experienced and the culture will be breathtaking. Take all of that in, and make the most of the time! 

Tip #4 Plan for these in advance! Who is it that you would love to get some time with a Family Reunion? Reach out to them NOW and tell them that you would like to meet and schedule a meeting over breakfast, lunch, dinner or drinks. Hurry because calendars are filling already. 

An open mind is a must if you want to get the most out of the various sessions at Keller Williams Family Reunion. Many of the attendees will walk away with their pages of notes saying things like “that would never work in my town” are the ones that should have let someone else have their ticket. The ones that walk out knowing the ONE thing that they are going to implement are the ones that will succeed. So open your mind and be ready to learn from those that are already making it happen.

Gary Keller and Jay Papasan remind us in The ONE Thing, if you chase two rabbits, you will not catch either one. Take time at the end of the day, or any break you have, to look over your notes and choose THE ONE that jumps out at you. It can be overwhelming with all of the notes you will take and not knowing where to start. Usually this means you stay at the starting line and do nothing. Leave New Orleans with a plan and focus! 



Family Reunion Exhibit Hall

This is one of my favorite parts of the event, the vendor madness. As soon as you get to the exhibit hall (and do this as early in the event as possible) do the quick trick or treat walk. What is the trick or treat walk? That is when you zip up and down the aisles to each booth and grab whatever they are giving away (anything from pens to magnets to candy) and make sure you grab their information handouts. Just like on Halloween you always remember the house with the big candy bar.

Tip #5 Even though the vendors might not like hearing this (I didn't when I was a vendor) do NOT bring your debit card to the vendor hall with you on your first visit. Do NOT let impulse shopping make choices for you. 

Decide what your budget is for new services, software, marketing, and other items at the show BEFORE you get to New Orleans' convention center and have a plan as to what you are looking to take home with you. Make notes on which vendors you want to return and visit later. The best times to meet with vendors are early in the morning, or where there isn't a breakout session that you click with. Don’t forget to say hello to the companies you’re already using!

  •       Do you need KW branded clothing? Leave room in your suitcase
  •       Do you want some great reading? Hit the KW bookstore

Realtors are all looking for the new magic bullet. Listen to the experts speaking on panels and in breakout sessions and you will recognize that there are no magic bullets. The principle is work, work, work. Keep that in mind as you shop, shop, shop. Find things that work and generate more business for you... those are the things to invest in on the exhibit floor.

Always remember the lesson of Lead with Revenue. Leave your credit card at home, and bring your debit card instead! If you don’t have it, you can’t spend it!



Group Sessions

You do not want to miss the large sessions offered at Family Reunion. You will notice that nothing competes with these on the agenda. We are talking about:


Opening Ceremonies  2:00pm-2:30pm

Gary Keller's Keynote Session - Saturday 2:30pm-5:30pm 



Vision Speech             9:30am-11:00am (PowerPoint slides are usually available after the event so stop using your iPad to take photos)

Red Bash                     6:00pm-8:00pm

Family Reunion Block Party   8:30pm-???



State of the Company              9:30am-11:00am

IALC Meeting                         12:45pm-1:30pm


The Inspirational Brunch 9:00am-10:30am (more below)


During these large sessions, plan in advance where your group is going to meet. This is the time to catch up with the people you came to the event with.


When Sessions Are Out

Family Reunion is a 24 hour a day opportunity and New Orleans knows how to keep the party going. Just because you are not in a breakout session doesn’t mean there isn’t a great opportunity to learn. Some of the best ideas are shared in the hotel lobby. Check out the different hotel lobbies and see which one becomes "the" place to be.

Remember that while you are out, anything that happens at #KWFR probably ends up on Facebook before the night is over! Be smart and be safe.


Inspirational Brunch

This part of Family Reunion deserves its own section. There are too many agents that decide to leave town the night before to save money. To those that leave, you are missing one of the key things that makes Keller Williams the company it is. During brunch on the last day, Mo Anderson shares with everyone unbelievable true stories. You will hear tales of hardship, loss, and disaster and all of it will end with someone overcoming a challenge in a way that makes you want to change the world. Get there early as seats fill. Take this last chance to share a special moment with someone you don't know, as you will be able to relive the stories with your traveling partners when you get back home. 

Tip #6  If this is your first Inspirational Brunch, bring Kleenex with you.


A Few More Tips

One of the things that Keller Williams promotes is sharing and Family Reunion is no different. Use the power of Social Media (Facebook, Twitter, Instagram and other sites) and remember the hashtag #KWFR. Share with each other, find each other and share with those that were unable to join the event in person.

Make the most of this event by setting goals for Keller Williams Family Reunion

  •        What do you want to learn about?
  •        Who are you hoping to meet and get a moment to talk with?
  •        What do you need to find out about in the exhibit hall and what should you avoid spending money on?

Bring business cards, hand out business cards and remember the lesson that Gary Keller has been teaching us since Keller Williams began…it isn’t about handing out your business card, it is all about collecting business cards to add to your database! Of course you will also want to have business cards so that you can enter all of the iPad drawings on the exhibit floor. 

Do something to be remembered. This does not mean do something crazy like run through the convention center on fire or anything. This means don't just give your cards to people, make sure they remember you. What are you known for or what will you be remembered for? People will stop me just to know what socks I am wearing. Some people will have a giveaway that gets remembered. My friends Kevin Kauffman and Fred Weaver will be wearing their flip flops everywhere. What is it that YOU will be remembered for?


68 Hours is Not a Lot of Time

Before you know it all of these hours will have come and gone. What will you have to show for it?

  • Notes you will use or notes you took so you could show someone you took notes?
  • A hangover because you thought with no early sessions you could stay out later?
  • A stack of business cards you collected that you will do nothing with? Or worse that you will put in your database for no real reason?

OR will you use your 68 hours to:

  • Develop a referral network
  • Focus on the ONE (ok maybe two) things that you WILL implement into your business
  • Meet new people and learn why this isn't just a convention, it is a FAMILY REUNION 


Looking for me at #KWFR?

If you are looking to find me at Keller Williams Family Reunion 2016 here are the breakout sessions I will be hosting…



  •       7:30-8:45 (yes that is in the morning!) Set It and Go – Campaign Your Way to Success. Creating campaigns will keep you "top of mind" with your Mets and help you reach out to your Haven't Mets. Target market based on classification and qualification of your database.


  •       11:30-12:45 (boxed lunch provided) Internet Lead Generation. Buyers and sellers are online; you should be too. Attend this session to learn how to attract, capture, and convert leads into buyers and sellers under contract.



Please Share This Blog and Add Your Comments

If you found this blog helpful, please share it with your Market Center, share it on Facebook and Twitter, or email it on to other Keller Williams agents.  

We know that you've got some veteran conference tips, too, so please be sure to add your advice in the comments in below for Keller Williams agents who have never attended Family Reunion

I can’t wait to see you all at Keller Williams Family Reunion 2016 and hope you will come find me to say hello! If not, I will see you online!




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Ron Chastain

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