Are Your Email Marketing Efforts Paying Off?

Are Your Email Marketing Efforts Paying Off?

What kind of results are you getting with your email marketing? Is your list furthering your business? Or, have you given up on it completely? Before your throw in the towel, ask yourself the following:

• Is my email targeted to the right demographic?
• What is my click-through rate?
• Am I getting results?

Though often times overlooked, email can be an extremely effective marketing method. If not done right, though, you'll end up frustrated and give up on the whole idea.

Here's some tips for getting great results on your email marketing efforts:

• Target Your List - An unfocused list is a waste of time. Having Realtors® in your Buyers list does nothing to increase sales. Sending prospecting emails to someone you've already done business with is a waste of time as well. Each group requires individual nurturing. Separate people in groups that will be "touched" with appropriate information. Take a good hard look at your contacts and see how they can be separated into targeted groups.

• Email From - Check with your CRM program's set-up to make sure your email's "from" field has your name in it - not your email address. Go a step further and and add "Your XYZ Realtor". If people don't have a clear idea of who sent the email, they may not open it.

• Make Your Subject Line Pop - People will open emails with a subject line that speaks to them. Let them know what the email is about in a way that makes them want to open it.

• Check Your Links - You can have a great subject line, a wonderful call to action and the perfect message. However, broken links will void any confidence your recipient has for you. Test every link in your email and signature.

• Short and to the Point - Don't drag out a message. We've all seen the emails that go on and on and on, causing you to scroll until your fingers bleed. Those salesy emails are nothing but a bore and will turn people away from your message quickly. Get to your point quickly without too much text.

• Send Yourself a Proof - Send yourself a test email. Go through it to make sure the formatting looks professional and every link works.

• Check Your Analytics - Most CRM programs will give you statistics for every email blast you send; number of people sent, how many people opened your email, number of unsubscribes, etc. Look at which emails get the most opens and clicks and which ones don't. Create future emails with those statistics in mind.

Email marketing is an essential tool in your marketing arsenal. Target your market, create interesting subject lines and content, check your links and analytics. These tactics will help you get fantastic results for your effort.

Originally posted at Real Estate Support Blog by Pamela Cendejas