Surveys Can be a Powerful Tool....BUT...

By
Real Estate Attorney with federalfinanciallawgroup.com

Many professionals have utilized surveys to market their services or for valuable feedback.  It seems that more and more professionals and businesses are utilizing surveys.   However, there is also a disturbing trend...the surveys are waaaay too long or they are too invasive.

The length of a survey should be enough to provide feedback but not too long ti annoy the recipient.   Lately, I have been asked to participate in surveys that would require 15-20 minute to complete!!! Not happenin'!!!  You should be able to obtain valuable information in 5-7 questions and the survey should require no more than a few minutes to complete. 

 

One of the more popular survey tools is Survey Monkey. It is easy to use and fun!!

 

Survey Monkey

One interesting thing that also seems to be prevalent....your survey results in negative feedback and you asked for a response. The survey provider does not respond and this is worse than never receiving a survey. I remember about 20 years ago this happened to me with an issue that I was having with Jaguar...the encounter with them was dreadful and disgraceful and after completing the survey, I asked for a response and I never received one!! Sticks to my ribs 20 years later!!

The other key for survey success seems to be that the completion of the survey is not too invasive.  Sure, I understand that the surveyor needs demographic information. However, some require that you log in to a website, update your profile and then answer detailed questions.  Frequently, the answers to do not require a high level of detail. I like to review clothes....I went to answer a Tommy Bahama survey and I clicked out of it after there were too many questions -  before I even attempted to review the product.

 

The site was denied input because they asked for too much about me and they did not need all of the background information...it was a clothes review after all - not my opinion on the consistency of dark matter.

We are in an instant gratification society and we ask value our time,,,it is our most precious asset....please be mindful of others time when you are asking them for assistance!!

 

Paddy Deighan J.D. Ph.D

Time Share Lawyer

IRS Tax Debt Attorney

 

Comments (5)

Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Paddy, I agree. Keep it simple and I will give 3-5 minutes of my time. Make it hard or ask me to stand on my head and register ... blah blah blah ... ain't happin'

Jan 23, 2016 07:53 AM
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I don't do many surveys and I don't put to much stock into them either

Jan 23, 2016 08:22 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Paddy Deighan JD PhD 15-20 minutes of time is definitely not worth for a survey which perhaps has no returns!

However, there are sites that give points that can be converted to Airlines miles etc - or even gift cards. And I know people who has a hobby of filling in such surveys.

Jan 23, 2016 03:14 PM
Steven Cook
No Longer Processing Mortgages. - Tacoma, WA

When working for a marketing firm, we were doing a couple surveys, one of which was to about 100 top sellers - and if they did the survey they would be entered to win a top of the line product, which they were selling -- it was worth about $4k at the time.     Other survey was 3-5 minutes and all responders got a company T-shirt.

 

Jan 28, 2016 08:24 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Paddy I am with you on this one I have started surveys and stopped in the middle one third the way.... for the same reason...time and evasiveness of the questions....Endre

Feb 11, 2016 02:39 PM

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