Many professionals have utilized surveys to market their services or for valuable feedback. It seems that more and more professionals and businesses are utilizing surveys. However, there is also a disturbing trend...the surveys are waaaay too long or they are too invasive.
The length of a survey should be enough to provide feedback but not too long ti annoy the recipient. Lately, I have been asked to participate in surveys that would require 15-20 minute to complete!!! Not happenin'!!! You should be able to obtain valuable information in 5-7 questions and the survey should require no more than a few minutes to complete.
One of the more popular survey tools is Survey Monkey. It is easy to use and fun!!
One interesting thing that also seems to be prevalent....your survey results in negative feedback and you asked for a response. The survey provider does not respond and this is worse than never receiving a survey. I remember about 20 years ago this happened to me with an issue that I was having with Jaguar...the encounter with them was dreadful and disgraceful and after completing the survey, I asked for a response and I never received one!! Sticks to my ribs 20 years later!!
The other key for survey success seems to be that the completion of the survey is not too invasive. Sure, I understand that the surveyor needs demographic information. However, some require that you log in to a website, update your profile and then answer detailed questions. Frequently, the answers to do not require a high level of detail. I like to review clothes....I went to answer a Tommy Bahama survey and I clicked out of it after there were too many questions - before I even attempted to review the product.
The site was denied input because they asked for too much about me and they did not need all of the background information...it was a clothes review after all - not my opinion on the consistency of dark matter.
We are in an instant gratification society and we ask value our time,,,it is our most precious asset....please be mindful of others time when you are asking them for assistance!!
Paddy Deighan J.D. Ph.D
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