As I read this excellent post by JENNA DIXON about leads: http://activerain.com/blogsview/4820469/why-lead-conversion-rates-are-so-low I was inspired to add a thought about website contact forms. The majority of web sites for real estate agents have a contact page.
Your contact page can have a number of ways to connect with you: phone, form, email address, social media buttons, and so on. Having one form does not necessarily talk to the visitor on your website right now. You have got to make them see you as the expert. Does not matter if it is for a neighborhood, type of property, type of buyer, type of seller, niche. geographic etc.
The goal is to give your visitors the easiest and fastest way to connect with you in connection with what they are looking for. So let's think about a seller. If he went to your contact page he might have to fill in a form which does not give him any options other that telling you what he wants. Kind of like this. This is our general form.
This form rarely if ever gets used by sellers. So get inside the head of what a seller might need and create a form just for them and place it on several of your seller pages and posts. Here's what we have for our sellers. We have short and long forms and it's the long forms they get filled out the most. When I say long they have questions to answer but it does not go on and on and on. I have reduced the size to squeeze it in to the page.
This form is linked from my community page but is not on my navigation bar. It addresses the question of how much is your home worth. Here's how that contact comes in, I have redacted pertinent information. This lead was Wednesday this week from my Lake Barrington Shores community page.
We have different forms scattered throughout our website. If the visitor is a seller and the want to sell they get a short form, here's what that looks like. We highlighted in grey the area to complete. It's short and sweet and is on our main sellers page.
Here's another for buyers looking for new construction, we added this because new homes are hard to find in Barrington so we want to send them listings.
By now you get the idea. You are trying to sell your services. Appear to be the best agent a buyer or seller can wish for and add contact forms to posts and pages and your leads will increase. These are much better than forced IDX leads and they rarely fill forms in on more than one web site.
There's more than one way to capture leads, start today.