One Website Contact Form Is NOT Enough.

By
Real Estate Broker/Owner with Corinne Guest, REALTOR® | Barrington Realty Company License: 471.000044

As I read this excellent post by  about leads: http://activerain.com/blogsview/4820469/why-lead-conversion-rates-are-so-low I was inspired to add a thought about website contact forms. The majority of web sites for real estate agents have a contact page. 

Your contact page can have a number of ways to connect with you: phone, form, email address, social media buttons, and so on. Having one form does not necessarily talk to the visitor on your website right now. You have got to make them see you as the expert. Does not matter if it is for a neighborhood, type of property, type of buyer, type of seller, niche. geographic etc.

The goal is to give your visitors the easiest and fastest way to connect with you in connection with what they are looking for. So let's think about a seller. If he went to your contact page he might have to fill in a form which does not give him any options other that telling you what he wants. Kind of like this. This is our general form.

This form rarely if ever gets used by sellers. So get inside the head of what a seller might need and create a form just for them and place it on several of your seller pages and posts. Here's what we have for our sellers. We have short and long forms and it's the long forms they get filled out the most. When I say long they have questions to answer but it does not go on and on and on. I have reduced the size to squeeze it in to the page.

This form is linked from my community page but is not on my navigation bar. It addresses the question of how much is your home worth. Here's how that contact comes in, I have redacted pertinent information. This lead was Wednesday this week from my Lake Barrington Shores community page.

We have different forms scattered throughout our website. If the visitor is a seller and the want to sell they get a short form, here's what that looks like. We highlighted in grey the area to complete. It's short and sweet and is on our main sellers page.

Here's another for buyers looking for new construction, we added this because new homes are hard to find in Barrington so we want to send them listings.

By now you get the idea. You are trying to sell your services. Appear to be the best agent a buyer or seller can wish for and add contact forms to posts and pages and your leads will increase. These are much better than forced IDX leads and they rarely fill forms in on more than one web site.

There's more than one way to capture leads, start today.

Posted by

Corinne Guest

Realtor & Managing Broker
Barrington Realty Company

Call me today 847-363-3686. 

Barrington IL Real Estate

 

 Realtor and Equal Housing Logo

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Rainmaker
458,100
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Thanks for this well prepared post.  I agree that multiple fill-in contact forms is a must for every real estate website.  I think if someone takes the time to fill them out there is a better chance that it won't be a fake name and email address.

Jan 25, 2016 08:30 AM #10
Rainer
145,448
Theresa Akin
CORPUS CHRISTI REALTY GROUP - Corpus Christi, TX

Great post! Have been discussing forms on websites and yours show the variations to change it up from just submitting contact information to being a little more specific why it helps to give us a little insite into the sellers' or buyers' needs and wants. Bookmarked your post!

Jan 25, 2016 08:38 AM #11
Rainmaker
875,983
Janis Borgueta
Key Properties of the Hudson Valley - Newburgh, NY
LIC RE Salesperson

You are the best Corinne Guest, Managing Broker Again this is something I've been working on as I too see this as an important feature.. One size does not fit every page! Thanks for sharing this. 

Jan 25, 2016 08:54 AM #12
Rainmaker
1,431,210
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

One thing I have tried on the Home Evaluation Page is a two part form.  Page one just ask for the address and then it takes them two a 2nd page for more info.  Generally once you have the address you have all you need to contact them.

Jan 25, 2016 09:08 AM #13
Ambassador
894,663
Lynn B. Friedman
Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ... - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Corinne Guest, Managing Broker Thanks for guiding me to Jenna's post -- between the two of you I learned a lot tonight. Lynn

Jan 25, 2016 10:32 AM #14
Rainmaker
2,394,939
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

You are brilliant Corinne Guest, Managing Broker , I am always so impressed with your thinking and doing...

Jan 25, 2016 11:14 AM #15
Ambassador
1,703,460
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Corinne, you are on a roll. Lots of great info here. I don't have contact forms. I have contact widgets and they get used a lot. 

Jan 25, 2016 12:38 PM #16
Rainer
68,595
Sandra Graves
Keller Williams Realty - Folsom, CA
Realtor

These are great tips for contact forms. I really like what you've done and may try a few of these ideas. I usually click away from pages that have long contact forms, but I can see your point in this case. 

Jan 25, 2016 03:53 PM #17
Rainmaker
4,432,093
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for sharing the great tips. Congratulations on the featured post.

Jan 25, 2016 08:35 PM #18
Ambassador
516,449
Pam Dent
Gayle Harvey Real Estate, Inc. - Charlottesville, VA
REALTOR® - Charlottesville Virginia Homes / Horse

Corrine, we probably don't think enough about the questions on our contact forms.  I like your explanation on the top of the longer form.  It lets your personality come through.  I would imagine that someone who takes the time to fill out the longer form would be serious about selling.

Jan 25, 2016 08:59 PM #19
Rainmaker
438,650
Rain Silverhawk
Keller Williams Sandpoint rain@lakeandhomes.com - Sandpoint, ID
208-610-0011 Sandpoint Idaho Real Estate Realtor

One other thing to think about for email is that you want a variety of ways like forms and a direct email link. Not all. Computers tablets, and phones are set up to work with a form or a To have the direct link open a mail program. If it is too frustrating or the visitor loses confidence in where their communication is going they might go somewhere else.

Jan 25, 2016 10:17 PM #20
Rainmaker
240,210
MaryBeth Mills Muldowney
TradeWinds Realty Group LLC - Braintree, MA
Massachusetts Broker Owner

Corinne Guest, Managing Broker thank you so much for sharing great info!

Jan 26, 2016 12:37 AM #21
Rainmaker
382,204
Bruce Brockmeier
Internet Marketing Consultant to REALTORS® - Yorba Linda, CA
Coached By Crouch

Once again you've provided OUTSTANDING advice!

Thank you Corinne Guest, Managing Broker for a very practical post.

Jan 26, 2016 01:16 AM #22
Rainmaker
305,211
Anne Lok
Blue Elephant Realty Inc., Brokerage - Toronto, ON
Toronto Modern Real Estate

Corinne - providing different types of forms is a great idea, as some buyers or sellers don't know where to begin and what questions to ask.

Jan 26, 2016 03:07 AM #23
Rainmaker
510,724
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Wow that is a lot of information and I always appreciate it when concrete examples are given so we readers can see and adapt for our own situation. Glad it's working out for you!

Jan 26, 2016 04:35 AM #24
Ambassador
1,549,863
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

Great tips. It's important to make it easy to reach us when they feel the urge. 

Jan 26, 2016 05:35 AM #25
Rainer
217,043
Greg Mona
Faira Homes Corp - Scottsdale, AZ
Real Estate in the 21st Century!

Great tips Corinne Guest, Managing Broker !  I'll now have to revisit ours and make some revisions!

Jan 26, 2016 06:40 AM #26
Ambassador
4,299,366
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Corinne Guest, Managing Broker - one more great post - with these examples, you have proved that it's easier for consumers to fill in the form on their own - by providing some value, instead of forcing them to sign up when they look at 3rd listing on your IDX website!

Jan 26, 2016 11:55 AM #28
Rainmaker
138,411
Kelly Turbeville
Keller Williams - Lake Forest, CA
Turning Real Estate Dreams into Reality

Thanks for the tips... it's appreciated!

Jan 27, 2016 02:09 AM #29
Ambassador
3,967,715
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Corrine

I love the idea of multiple and customized contact forms, and the additional explanation you include at the top. And as I am modfying my blog with IDX now is the right time to do so

Thanks for your tips

Jeff

Feb 17, 2016 09:01 AM #30
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