Content marketing for real estate is something we’ve talked about in prior posts, and it’s important enough that we’re bringing it up again! Today we’re sharing new content marketing tips from Entrepreneur magazine, with more insights of our own!
First, a quick refresher: the purpose of content marketing is to attract and build an audience for your brand. You can accomplish this by creating and posting valuable content on your website, blog and social media pages. The goal: to reach, engage, and convert.
The challenge is, the lifespan of most content is fairly short. Content on Twitter circulates for an average of 3 hours. A Facebook post reaches old age in about 5 hours. But a blog article holds up well to the Internet rush, taking 37 days to reach maturity. Even then, the SEO value of a blog continues to serve you, as we discussed in “5 Compelling Reasons to Have a Real Estate Blog.”
Creating an effective destination for your content marketing, on your website or blog, is a key component of your strategy. Start with a good URL that aids your brand recognition. As your business evolves, you may find that the URL you started with several years ago, does not speak to your client or market focus today.
Next, determine your keyword focus as it relates to your branding. Common mistakes include being too generic or broad; think about your present-day client and market focus. Do not be blindly repetitive.
Here are other important considerations when designing your content marketing strategy:
1. Categorize your content and provide easy navigation to your main topics.
2. Post content frequently. Include posting dates and authorship on each article.
3. Use images for eye appeal. Also use image descriptions and alt-text for SEO.
4. Include a call-to-action for more detail on any subject, or for a personal consultation.
5. Invite readers to subscribe so that they never miss a post.
6. Include links to your social media pages. Cross-share your content among your various pages.
7. Refer to recent posts in your newsletters, email campaigns and direct mail campaigns.
Done right, content marketing enhances your online reputation, edifies your personal brand, provides SEO benefits, and establishes an audience that leads to new clients. It also shows your authority on topics central to your market. What’s more, the content can be populated across multiple platforms, as well updated and revised in response to trending issues.
Need help with content marketing for real estate? Contact RealSupport today for strategies, copywriting and content management!
Copywriting & Marketing Specialist