8 Tips to Build Your Referral Business

Real Estate Broker/Owner with Venture Realty International

8 Tips to Build Your Referral Business




1 -- Do More Than Your Clients and Business Associates Expect

The very best way to gain the confidence and support of others is to exceed their expectations.  We always remember someone who surprised us by giving that little extra touch to their work or the person who did some unique extra step for us. 

2  -- Take Advantage of Your Business and Social Networks

It seems we all have networks these days.  Some are business  -- like LinkedIn or Toastmasters or the Chamber of Commerce.  Others are social - like Twitter or Instagram or Pinterest. And any of the networks can become both social and work related. All of these networks are full of referrals if we know how to gain them

3  --  Ask for the Referral

It seems that many of us are afraid to ask for the referral   ---DO NOT BE AFRAID!!!  ---  I will repeat that  --- DO NOT BE AFRAID TO ASK FOR REFERRALS!!!   People want to give referrals to you but if they don't know that you want referrals, they will not usually speak up. They are just as confused about giving you a referral as you are about asking for them.   

4  --  Know How and When to Ask  

You Must make referrals a priority.  They should become your primary source of business.  There are two types of referrals you should aggressively work to obtain.  Direct referrals and out-bound referrals.  The direct referrals become your new clients.  The out-bound referrals are sent to others.  You may or may not receive referral fees for the out-bound referrals but even if you do not receive a check, you are building your foundation for future networking and it is good karma.


5  --  Target Related Businesses

Besides your clients, related businesses are great.  If you work to support others in the industry and they see you exceeding expectations and if you ask  --- you will receive referrals.  There are always many complimentary businesses that can form the basis for referrals.

6  --  Take Time to Build Referral Relationships

Referral Relationships  will take time and effort but they are certainly worthwhile.  You must get each referral partner to have complete confidence in you.  This includes each client, friend,family member or associate. Treat each and every contact with them as a priority. This is the foundation of a fantastic referral business.

7   -- Educate Your Referral Partners  

Take the time to inform them about what referrals are helpful for you.  They need to know more about your business and also how you can even help with out-bound referrals --possibly on the other side of the state or even the other side of the globe. 

8   -- Always Keep in Touch

Blogs, emails, thank you cards, phone calls, personal meetings --- they all work but you must be consistent and keep in touch or they will forget and the referral you could have had is gone.


Now you have seen 8 tips to build your referral business -- so get to work!


And by the way, I am going to ask you right now for your referrals.

 I am doing International Referrals and Consulting.  I want you to be thinking of anyone who needs a question answered in real estate --

I provide great real estate consultations for large and tiny problems at reasonable prices.

I also can help place referrals with great agents all over the world.  If you would like help getting a referral placed, contact me.  And Thank You.



Great Opportunities Are Waiting for You All Over The World!


International Referrals


Gary Coles









011-52-1-664-223-6550 (MX)

We Love Referrals


Latin America --  Isn't it about time you learned more about the opportunities for YOU?

Comments (10)

Linda Guess
Keller Williams Tri-Lakes Branson, MO - Branson, MO
Branson area real estate sales.

Nice blog on getting referral business. 

Jan 25, 2016 01:41 PM
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 Good morning Gerry. Thank you for sharing these eight tips on getting referrals. I especially like number three.

Jan 25, 2016 06:00 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

All tried and true methods for generating referral business. Endless Referrals by Bob Burg was one of the best books on this subject.

Jan 25, 2016 09:19 PM
Gary Coles (International Referrals)
Venture Realty International - Las Vegas, NV
Latin America Real Estate

Good morning Linda Guess Thank you. I hope some of the tips help in your business.

Jan 25, 2016 11:09 PM
Gary Coles (International Referrals)
Venture Realty International - Las Vegas, NV
Latin America Real Estate

Good Morning TeamCHI - Complete Home Inspections, Inc. Number three is probably my favorite also.  It seems that it is that fear of rejection for all of us.

Jan 25, 2016 11:11 PM
Gary Coles (International Referrals)
Venture Realty International - Las Vegas, NV
Latin America Real Estate

Good morning Nina Hollander Thanks for suggesting the book -- I will have to take a look at it.

Jan 25, 2016 11:12 PM
Nina Hollander, Broker

Gary... for me, this is like the "bible" of referrals.

Jan 26, 2016 12:25 AM
Mark Don McInnes, Sandpoint-Idaho
Sandpoint Realty LLC - Sandpoint, ID
North Idaho Real Estate - 208-255.6227

I have always felt Mr. Tommy Hopkins was one of the King of Referral requests. Mark

Jan 26, 2016 01:24 PM
Gary Coles (International Referrals)
Venture Realty International - Las Vegas, NV
Latin America Real Estate

Good morning Mark Don McInnes, Sandpoint Tommy certainly knew how to ask for referrals.

Jan 26, 2016 11:02 PM
Zurple Marketing Team
Zurple - San Diego, CA
Zurple, Client Generation Software for Agents

Thanks for sharing Gary!

Jan 27, 2016 01:09 AM
Gary Coles (International Referrals)
Venture Realty International - Las Vegas, NV
Latin America Real Estate

Good morning Victoria Deubler .  You are welcome.

Jan 27, 2016 11:24 PM