Three Important Aspects of Great Real Estate Photography

Real Estate Broker/Owner with The Jordon Wheeler Group GA License# 264359

Three Important Aspects of Great Real Estate Photography

Joseph BanksMy team continues to enjoy great success in attracting buyers to our listings.  One of the dominant factors in drawing folks to our listings is the photography we produce.  Joseph Banks *that's him to the side) has really went head first into photography and he does an awesome job taking pictures for our listings, massaging them and getting them uploaded into each MLS.  This is no simple feat as each MLS has its own nuiances for picture sizes and upload process.


When it comes to real estate photography, we constantly tackle three important aspects of the task.

  1. Take as many shots as possible.  Each of our MLS allows us to upload 25 images.  Online sites like Zillow and Trulia allow us to upload even more images.  Research shows that the more images you have the more buyers will stop and spend time with our listings.  When the property is one small, such as a one bedroom or studio condo, you have to be more creative.  Just continue to be as creative as possible to get as many shots as possible.
  2. Arrange the pictures so that they tell a story and lead you through the home.  Start at the street coming up the driveway or in the parking deck and lead up to entryinto the condo.  Walk the viewer through the property inside and out with pictures.  Buyers absolutely love and we heard on several occasions how our photography sold the buyer on the home or the seller on listing with our office.
  3. Capture key features of the property in the pictures.  Show the pool, the tennis courts, the golf course, the shopping and eateries in walking distance.  Show the hardwood flooring, the stainless steel appliances, the backsplash in the kitchen, the hand installed tiles, the balcony or deck, the concierge desk in the lobby, the gates at the opening of the subdivision....all things that buyers will zero in on   when viewing pictures online.  Sometimes it can be the most simple thing that captures the buyer's eye through the pictures.  The view of spacious front porch for example is much appreciated here in the Southern United States.  

We always want to do our best with our photography, and we continue to do better on our photography day by day, listing by listing.  It is a part of our value add to our clients.  Hats off to Joseph for the great work he does to make our team shine in front of our clients.

Make 2016 your Best Year Ever!

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Comments (7)

Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Important tips Jordon, I do take plenty of pictures in hopes of getting a few good ones of every room.

Apr 13, 2016 01:51 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

I do take a ton of photos, for listings and otherwise. Inevitably some just aren't as good as others and it's nice to have a selection.

I think it makes sense to focus on some of the features of a home, but sometimes agents go overboard and take pictures of things that really dont add much value nor are likely to be of much interestm especially when there are few other photos of the interior. And watch that open toilet seat!!


Apr 13, 2016 02:03 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Great tips, Jordon!  Thanks for the post!

Apr 13, 2016 02:47 PM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

excellent suggestions for all of us - even if we use a professional photographer, we still need to know how to make a good impact in the MLS

Oct 13, 2016 01:46 PM
Jordon Wheeler
The Jordon Wheeler Group - Fairburn, GA
J W Group Real Estate Sales and Service

Thank you Lise!  Best of Success for a Strong Finish in 2016.

Oct 13, 2016 02:18 PM
Cheryl Dukes . . . . . Intown Atlanta
Solid Source Realty, Inc. - Atlanta, GA

Those are helpful tips to consider, Jordon Wheeler. Great photos will lure buyers out to see the listings.

Mar 15, 2017 07:11 PM
Cheryl Dukes . . . . . Intown Atlanta
Solid Source Realty, Inc. - Atlanta, GA

Great photo tips, Jordan Wheeler. And congratulations -- I see you are now at the free account mark!

Sep 01, 2017 05:56 PM