Expired Listings - Bottom Feeder? I think Not!

Reblogger Rain Silverhawk
Real Estate Agent with Keller Williams Sandpoint rain@lakeandhomes.com SP36782

Professionalism should never be lacking whether it is with a client, the general public, or with other agents.  Whether an agent belongs to an MLS of 200 agents or 2000 there is one thing in common, each of those agents are capable of doing the same job and each of them have an opportunity to do a better job.  The rule of 20% have 80% of the business is there for a reason.  Only a small precentage will dedicate the time and effort necessary to get it done.   The degree of committement, the attitude will determine how they do far more than how long they have been doing it.  I personally love finding a person who has had bad real estate experiences in the past and showing them that with good communication and extra care that their real estate transactions can be a pleasant one and that they are in good hands.  I have no patience for an agent  that bullys a collegue because they themselves could not provide a level of service that was needed.  

 

 

Original content by Mark Don McInnes, Sandpoint AB36113

Expired Listings - Bottom Feeder? I think Not!

For those of you who do not know, Real Estate Agents that call on expired listings are many times referred to as 'Bottom Feeders' by their fellow agents.  Such an ugly term.  Let's get this stated up front...I do call expired listings as part of my lead generation!  The term and the attitude towards calling expired's bothered me in the past.  It no longer does.  In fact I find it rather fascinating.

If a home home has expired the very first item you know, as a Realtor®, is that the owners want, or wanted, to sell their home and it did not.  I am a Realtor® who's business is to sell homes. There are more reasons why it may have not sold than what is possible to list.  A few possibilities being: Over priced and owner unwilling to reduce price - Owner unaware home over priced due to poor communication from listing Realtor® - Listing Realtor® did nothing more than take the listing and enter into MLS in hopes it would sell - Near-bye construction may turned area into eye sore - Tenants made the home virtually impossible to show - unforeseen personal issues with seller.  This list goes on and on.  

What does not go on and on is the fact the only way to find out is CALL and speak with the owner.  Just the fact that it HAS expired most of the time shows a lack of communication between owner and agent.  Not all the time.  Certainly in my experience most of the time. 

I am never embarrassed to offer my services.  Yes this is how I make a living.  I know I offer much more than the typical or average agent.  'Communication' kudos are a common thread thru out my testimonials.  Why should someone not be offered a better service than what they may have just experienced?  If they plan on listing with same agent I politely bow out and tell them how much I appreciate their time.  If they want to keep it off the market for a while I ASK if I may keep in touch.  If they want to engage in 'bad mouthing' another agent I politely decline and tell them I would rather focus on the advantages 'I' can offer in selling their home.

Here is the difference.  And do keep in mind this difference can be said of any portion of our Real Estate business.  The 'Difference'?  How are these calls handled?  Are you a professional or bully? Strictly in it for the dollar?  Or do you sincerely care that this owner wants to sell their home?  The 'difference' in any part of our business is being a professional!  I have been to credited classes where the instructor encourages sending cards to divorcees or recent widowers.  This would not be my 'forte' and yet I certainly would not criticize someone who is able to help this group of people out during a difficult time.  Door knocking can certainly lead to uncomfortable or inopportune moments.  How an agent handles those moments makes all the difference in the world.  

My best answer so far to all the animosity towards someone who calls expired's is the possibility that these Realtors® have lost a listing due to lack of performance, communication, marketing or any combination of those.  They want to hold someone else responsible.  

Do not let the negativity of others influence your business!  this is stated very often, in classes, motivational seminars, office meetings, etc, and yet sometimes this advice is more difficult to follow than others.    I will continue to call and contact expired's especially when receiving comments such as the one below from my most recent 'expired' listing.

You are so up on everything!  I wish we'd had you when we sold our log home in Rathdrum!!!

Are you interested in selling your Sandpoint Idaho home.  Contact me as your local North Idaho Real Estate resource.  

 

Images courtesy of: FreeDigitalimages.com - Question Mark by xedos4freedigitalimages.com - Wow DigitalArtbyFreeDigitalImages.com

 

Mark Don McInnes

208 255-6227

"Your local North Idaho Realtor for Life, everyday - Mark my Words!"

 

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 All images and content property of Mark Don McInnes and only to be used/copied with prior written permission.

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Topic:
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Location:
Idaho Boundary County
Groups:
Realtors®
Keller Williams
Coeur d'Alene and the Inland Northwest
Addicted to Active Rain
Tags:
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expired
sandpoint
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Rainmaker
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Mark Don McInnes, Sandpoint
Sandpoint, ID
North Idaho Real Estate - 208-255.6227

Thank you Rain.  Mark

Jan 26, 2016 11:24 PM #1
Rainer
100,754
Tamara Elliott-Deering
Central Metro Realty - Austin, TX

I've decided that the way to jump start my business is to talk to real live people everyday. I've never been great at cold calling but I need to commit to talking to at least one person everyday either in person or on the phone and work up from there. Expireds are certainly one way to get into the practice and it doesn't seem like the bar is very high if the Realtors who do call expireds are considered bottom feeders.

Jan 27, 2016 12:30 AM #2
Rainmaker
436,868
Rain Silverhawk
Keller Williams Sandpoint rain@lakeandhomes.com - Sandpoint, ID
208-610-0011 Sandpoint Idaho Real Estate Realtor

Tamara Elliott-Deering good for you! Getting outside your comfort zone and working on the basics like that is something each of us should do and most don't. A good solid goal and plan like that will increase your sphere of influence constantly. I see much success in your future

Jan 27, 2016 10:30 PM #3
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Rainmaker
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Rain Silverhawk

208-610-0011 Sandpoint Idaho Real Estate Realtor
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