There's Nothing Sexy About Email Marketing

There's Nothing Sexy About Email Marketing

  Last week I posted 7 tips for getting better email marketing results. The great response to that post prompted me to focus in on one of the tips; targeting your list. We can put all the other 6 tips to work but, if we don't properly target or segment our list, we won't get the results we want. Our time is limited. And, what doesn't work for us the first time, often gets left on the back burner. In other words, another lost opportunity.

We're competing with a different home buyer or seller today. They're looking for the Realtor® who targets their message to fit their needs. When we do this, their trust and confidence follows.

Now that you know you should target your email messages,

maybe it will help you to know why you should.

A Targeted Email Will:

• Know What They're Looking For - Focus your message on a targeted group of people, giving them the information they really want to read.

• They Will Respond - Relevant messages help you show off your expertise. Your email groups will feel like you "get" them.

• Sell, Baby, Sell - A contact who is reading email or receiving information that has been targeted to their needs spells conversion.

• The Dreaded Unsubscribe - If you get a contact from someone interested in a market analysis, it's a pretty sure bet they're thinking about selling. If this contact isn't segmented into a CMA or seller group, they won't appreciate getting email blasts with information relative to buyers.

• Different Stokes for Different Folks - When it comes to targeting a group, there is no such thing as "one size fits all". We need to use different forms of marketing to appeal to the different segments of the population. People will listen when you speak their language.

There's nothing sexy or glamorous about email marketing. However, when you understand the why and how of it, it becomes a little more appealing. Creating groups for your contacts and understanding why and how you should target your email messages will give you the best results and increase your ROI.