The real estate springtime rush is here- make sure your pipeline is fully nourished for spring.
The average person knows 3 real estate agents. It's time to eliminate the other 2 real estate agents that are going after the same business you are going for this spring.
You have days to let your past clients and leads know that you are their agent. To remind them of your website. Your name. Your exceptional, warm service. You have a few days to become top-of-mind before the busy season. Cut in line and take the business that you deserve.
The tools you need:
A phone (any phone will do so you can call your clients and get your cell phone number close at hand) · A CRM (a way for you to email all of your clients that you are here, you are ready, and you are their agent)
Seller’s Corner (because your homeowners need to learn about their local market from you, not other agents or large syndication portals)
Email your Sellers and invite them to Your Neighborhood so you can connect them to local activity and home values where they live. Seller’s Corner will help brand you as a local home expert and as their future listing agent (works great for creating referral opportunities, too!)
What you need to do beforehand:
· If you do not have their email or home addresses- reach out and ask.
The act of reaching out, in and of itself, will remind people of you and it will renew your relationships. Take advantage of your mass emailing tools.
These are not just for holidays and birthdays. Prices are rising at this moment.
Find homes that have sold for record prices. Use listings by email and email your whole database.
Make sure that whatever you send to your clients makes them ask “I wonder what our home is worth?” If you are the reason they ask that question, then they will turn to you for that answer.
Email your database of Buyers and see if they are looking to buy a home. Remind your clients that this is a seller’s market. Inventory is low, properties are going fast and your job is to make sure they find the best possible investment for their money.
Keep track of people with children. Many real estate decisions are made around parents' school district preferences. Most people want to buy or sell during the spring or summer. We provide you with every school near each Active Listing to give your buyers one-click access to the information they need to buy a home in the right area.
Create custom IDX links for hot listings (priced to sell) in the areas your cover. Send an email to your buyers with a link to this page. Internalizing your marketing means attracting your clients on your website.
However, make sure to give them a reason to stay. Connect them to properties with one click.
Make your website a accurate and updated real estate resource that your clients want to visit.
The people in your CRM, YOUR people, will either buy a home or sell a home. Things will be frantic, people will be making decisions quickly. They will need help, a reputable agent to ease their mind. People are creatures of convenience. They will reach out to the contact information that is closest to them.
If there is a chance your clients have forgotten about your website, have not heard from you since the 2015 holiday season, and don’t have you saved in the contact list of their cell phone; then, there’s a chance another, less deserving, less experienced agent will get their business.
Eliminate the "right place right time" out of the equation. Put yourself in the right place over the next few days: at the top of every client's and lead's mind!
Make sure they think of you first when its time to buy a home.
Make sure they think of you first when they want to know their home’s value.
Make sure they think of you first when a referral opportunity presents itself.
Spring is here!
Do you have questions about any of these real estate marketing suggestions? Let me know.
I am here to help!
PropertyMinder's Community Manager
anna at propertyminder.com