Automation

By
Real Estate Agent with Capital Investment Realty LLC 200308132

We've come into an age where almost everything can be automated.  This includes our Real Estate business.

I have spoke with so many agents who seem to "want" to get into the new technologies but still can't because they are still entrenched in a firm belief that "if it ain't broke, why fix it?" mindset.  The attitude is if I've been doing this for 25 years and it's worked, why change it?  Yes, I got a new website and a Facebook page, but I don't really care about anything else.

That's great, but you may want to ask yourself, "How much time could I have been saving if I had just automated some areas of my business?"  or " How much money have I left on the table because I didn't have a automated system for following up or better yet, following through?"

Will everything be automated?  No, because there is and always be a human experience that is necessary to engage and interact with a client or end user.  No one wants complete Facebook postings with no user engagement.  Also, you can't automated hard work.  Unless someone finds a way to take your place during a listing presentation, you will still need to show up.  It's called work.

But, still most of the software I have been able to uncover, I've tested and split tested to see if I can get the most ROI from it, otherwise, it's off the list and I find something else that works.

I guess the bottom line is, automation is a good thing, but it will never replace Facebooking to Face to Face or no work for hard work.  But, not finding ways to automate, you will find yourself, like my Realtor friend whom I had this discussion with, going on his 3rd marriage and seeing kids who longer are around because they're all in college.

Just a thought on automation.

Comments (3)

Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

The local perspective .. only a real estate agent, broker who lives in the town where the real estate is located can provide it. Not the long arm reaching in from the west coast. The local community flavor is why we live here and video it, image it, hunt and peck about our unique spot on the revolving blue and green slightly tilted marble. Your websites should be like vending machines of the A - Z though, rich like a buffet hot and ready whenever your buyer is on whatever device works best for the other end of the real estate signal.

Jan 29, 2016 04:34 AM
Chrissi Chapman Topoleski
Coldwell Banker Realty - Woodbridge, VA
Passionate about helping others achieve success!

I am finding as I read people's responses to questions and read blogs that it makes a difference where you live and work, and what aspects of automating you are looking at. I like to have a personal touch and my own flair in what I do, so I don't want a third party coming in and taking over those aspects of my business I want to control. I am not opposed to using it for the things I could use help with, though.

Jan 29, 2016 04:56 AM
Phuong Ha
Capital Investment Realty LLC - Oregon City, OR
Helping Clients Realize Their Dreams

I completely agree in that the Real Estate Business is based on a local perspective like Andrew and Chrissi, you said as well.  No one knows an area better than a local professional.  My statement on automation was that, being local, you can still find ways to automate your business so you don't have to work 80 hour weeks.

 

Jan 29, 2016 05:13 AM