Automation

We've come into an age where almost everything can be automated.  This includes our Real Estate business.

I have spoke with so many agents who seem to "want" to get into the new technologies but still can't because they are still entrenched in a firm belief that "if it ain't broke, why fix it?" mindset.  The attitude is if I've been doing this for 25 years and it's worked, why change it?  Yes, I got a new website and a Facebook page, but I don't really care about anything else.

That's great, but you may want to ask yourself, "How much time could I have been saving if I had just automated some areas of my business?"  or " How much money have I left on the table because I didn't have a automated system for following up or better yet, following through?"

Will everything be automated?  No, because there is and always be a human experience that is necessary to engage and interact with a client or end user.  No one wants complete Facebook postings with no user engagement.  Also, you can't automated hard work.  Unless someone finds a way to take your place during a listing presentation, you will still need to show up.  It's called work.

But, still most of the software I have been able to uncover, I've tested and split tested to see if I can get the most ROI from it, otherwise, it's off the list and I find something else that works.

I guess the bottom line is, automation is a good thing, but it will never replace Facebooking to Face to Face or no work for hard work.  But, not finding ways to automate, you will find yourself, like my Realtor friend whom I had this discussion with, going on his 3rd marriage and seeing kids who longer are around because they're all in college.

Just a thought on automation.