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How Will Your Buyers "Tag" Your House?

By
Home Stager

How Will Your Buyers “Tag” Your House?

 

Buyers tend to give homes they view nicknames to help them Home staging- how is your house taggedremember something about the house.  They’re not alone….agents, home inspectors, stagers… we all do it.

As a home buyer, I can remember tagging homes I’d viewed with names like “the odd house” or “the dog house.”
 

How will your buyers tag your house?

While you can’t control everything about a showing, you can make sure that your property avoids these tags:

The Smelly House:

You can have a million dollar home that is beautifully landscaped but “smell won’t sell.” Ask any agent and they’ll agree.  

-Clean and deodorize your carpets

-Remove heavy drapes that need cleaning

-Vacuum and clean your upholstered furniture

-Find the source.  It could be your garbage disposal or drain; mold somewhere; lingering cooking odors.

 

The Dirty House:

It’s the same with a dirty house.  DIRT is a huge turnoff to buyers.  Unless the buyer is an investor who doesn’t care because he’s ready to provide a low-ball offer, your best bet for protecting your investment is to clean your house.

-If you need to, hire a team of professional cleaners.

-Don’t stop with your usual floors and dusting.  Clean under, over, inside of, behind, around and on top of everything.


kitchenThe Outdated House:

There’s no need to knock everything down and out but any updates you can provide will go a long way in helping to show the value in your home.

-Update your light fixtures

-Focus on the kitchen. Many buyers are willing to consider a property if the kitchen (which is where we spend the most time) is updated.  Paint the cabinets, change the hardware, update the countertop if you can.

 

The Odd House:

Some things you just can’t change. However if you have a house with some rooms that are shape- challenged, such as the bowling alley room- consider getting it staged.  Show your buyers how that odd room can work.

 

The “It’s OK” House:

Exactly… your buyer walks out and says “it’s ok.” You need to turn that house into an “I can see myself living there” house.  

-consider adding some color with accessories or plants

-Freshen it with paint

-Highlight the one area that made you fall in love with your home

-Call a professional home stager for advice!  

 

The Too Much Work House:

If you have deferred maintenance projects, tackle them now!  Buyers hope for a move-in ready home.  The little calculator in their heads will add up everything they see that needs fixing as they walk through your home and double that figure.  If they decide to make an offer, that figure will affect their offering price.

And, don’t forget the buyers who don’t have the time, money or desire to tackle these projects.  They’ll just move on to the next listing.

 

Don’t let your home be burdened with one of the above tags.  It’s up to you to help sell your house and protect your investment.

 

Posted by

Kathy Streib
Retired Home Stager
and Interior Redesign

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Comments(28)

Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

This is so true and usually if there is a nickname associated with the home, it isn't a good thing, haha.

Feb 01, 2016 09:40 PM
Kathy Streib

unfortunately that often happens Brian England 

Feb 02, 2016 09:33 AM
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Good Tuesday morning Kathy.  You nailed it with this one.  We humans tend to tag a lot of things including homes.  So keep it in pristine condition when listed for sale and be tagged as the outstanding home!

Feb 01, 2016 10:11 PM
Kathy Streib

Happy Tuesday to you as well John McCormack   It's how we can remember homes. 

Feb 02, 2016 09:34 AM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

I agree. Nothing worse then taking folks out and showing them the stinky house...ugh

Feb 01, 2016 10:18 PM
Kathy Streib

Ugh a huge turnoff Jeffrey DiMuria 321.223.6253 www.SpaceCoastHomesNow.com 

Feb 02, 2016 09:35 AM
Donald Urschalitz
Lubeck Realty Group - Jupiter, FL
P.A. Realtor ABR RSPS North Palm Beach County

Sometimes seller just don't think.

Feb 01, 2016 10:46 PM
Kathy Streib

Donald Urschalitz Thanks again for driving down today. 

Feb 02, 2016 09:36 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Good morning, Kathy --- problems present themselves, you have the solution to "make it better".   Sounds like a solid plan to me.  

Feb 01, 2016 11:06 PM
Kathy Streib

Michael Jacobs were your ears burning this afternoon?   

Feb 02, 2016 09:36 AM
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty ZionRealtyAZ.com

Minimize the defects and maximize the upgrades. Every home has it's issues or shortcomings but it's up to the hired professionals to do our part in steering buyers towards to the selling points so our client's house doesn't get tagged with one of these negative labels. 

Feb 02, 2016 12:34 AM
Kathy Streib

We have to highlight the strong points Nicole Doty - Gilbert Real Estate Expert 

Feb 02, 2016 09:37 AM
Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

so many ways to have them think of your house, better to be the one with the 'awesome house'

Feb 02, 2016 12:38 AM
Kathy Streib

I agree Mark Loewenberg 

Feb 02, 2016 09:38 AM
Bill Roberts
Brooks and Dunphy Real Estate - Oceanside, CA
"Baby Boomer" Retirement Planner

Hey Kathy Streib , The PURPLE HOUSE? Well, I guess that would work. How about the SUNNY HOUSE? Or the OATMEAL RAISIN COOKIE HOUSE?

I can think of all kinds of "Tags" for a house, but what about THE RIGHT HOUSE?

Bill Roberts

Feb 02, 2016 12:49 AM
Kathy Streib

That's the perfect tag. Bill Roberts 

Feb 02, 2016 09:38 AM
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

I experience the same thing.  It is funny what sticks in the mind of buyers.  Reminds me of the show Fixer Upper where Chip always names the homes as he goes.

Feb 02, 2016 12:58 AM
Kathy Streib

I can remember tagging a home we looked at as the piddle pad house.  Belinda Spillman 

Feb 02, 2016 09:40 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy,

Very good post, and YES we BRAND homes like everything else.  The seller has the power to brand their home as "the perfect house for the buyer."  A

Feb 02, 2016 01:33 AM
Kathy Streib

you're right Ron and Alexandra Seigel it's like branding. 

Feb 02, 2016 09:40 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I had never thought tagging was a memory thought process that helps people remember certain houses Kathy Streib 

Feb 02, 2016 02:01 AM
Kathy Streib

Paul S. Henderson, Realtor, Broker, Tacoma Washington people probably do that to help them keep the homes separate in their minds. 

Feb 02, 2016 09:41 AM
Teresa K. Nelson
Compass - Woodinville, WA
Your Trusted Real Estate Advisor

So true how buyers "tag" houses. One of my buyers tagged a house that had a different color for each room the "Crayola" house. Probably better than being the garbage house...!

Feb 02, 2016 02:42 AM
Kathy Streib

Oh gee, that's a good one! Teresa K. Nelson 

Feb 02, 2016 09:41 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

OMG....my agent and I had more nicknames for the homes we were looking at when I was looking.  We laughed a lot. (She has been a friend of mine since we were in Junior High so it got a little crazy. LOL

I would not want my listed home the subject of a joke.....it really makes you wonder what the heck people are thinking when they "prepare" their home for sale. (I use the term "prepare" loosely!)

Feb 02, 2016 02:45 AM
Kathy Streib

I could just see you and your agent tagging the homes !!! Sharon Tara 

Feb 02, 2016 09:42 AM
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Kathy - Tagging is one of the fun games we play with our buyers - there's always something memorable, if not always good - about most homes.

Feb 02, 2016 05:09 AM
Kathy Streib

Atl least it helps to pass the time. Dick Greenberg 

Feb 02, 2016 09:42 AM
Janice Ankrett
Burlington, ON
Staging Professional

Kathy you're so right! LOL! Buyers go for the easiest way to identify the houses they have viewed .... the cat house, the pink house etc. 

Feb 02, 2016 05:12 AM
Kathy Streib

Yep, The "___" house - just fill in the blank. Janice Ankrett 

Feb 02, 2016 09:43 AM
Joy Baker
RE/MAX Insight - Salem, NH
So NH RE & Short Sale Specialist

Amen to all of that!  Great post, Kathy!

Feb 02, 2016 07:32 AM
Kathy Streib

Thank you Joy Baker 

Feb 02, 2016 09:43 AM
Rob Thomas
Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954 - Bristol, TN
Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro

Lake loves that Kitchen Kathy Streib ...

Lake

Great post!

Have a great night ....Can't wait to see another beach sunrise!

Feb 02, 2016 10:10 AM
Ellen Caruso
Daniel Gale Sotheby's International Realty - Glen Head, NY

Kathy, I love this post! It made me think.... How would they tag my house? If you recall, they'd probably say "the hidden Christmas tree house"!

Feb 02, 2016 11:19 AM
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Kathy

When a customer tags the home with a negative tag . . . . it's a no sale.

Good luck and success.

Lou Ludwig

Feb 02, 2016 11:36 AM
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Actually Brian England, it could be referred to as  "The Mother Goose House". 

Feb 02, 2016 08:11 PM