The money is in the benefits! ...or dirty secrets.

Real Estate Agent with ReMax Realtec Group

Did I ever tell you a dirty little secret I've been keeping? The money is in the benefits!

It has been THE secret weapon countless times.

Some years ago Michael Miller profiled me in his book "Youtube for Business." The link is here or here.

It was unnecessary for me to write the book to benefit. However getting someone to write about you is much more difficult than writing your own book.

Michael Miller and other world famous authors who write business books spilled the beans.

They shared there is NO $$$ in being an author....

....all the $$$ is in the BENEFITS!


In my experience of the authority delivered by appearing in a book, as I shared copies of Youtube for Business containing my profile, was the grand finale preceding the signing.

Many world famous authors of business books said they make around $35,000 from selling books.

Made millions, $10,000,000 by one account, from having demand because he was an author.

So become an author and
YOU can:

-List a lot more homes a month
-Increase referrals by 75% (think collateral)
-Win the listing appointment
-Build a top team or business with those who understand authority

All starts with a single step.

       write a book.

It’s the best thing since lockboxes made homes easier to show.
It's the best authority from which to exhibit your value.

And if you do it right, as described in a previous blog, the recognized writer of a BEST SELLER.

Those who have no book will attempt to say, "Anyone can self publish! What's the big deal?" That is very much like the real estate school instructor telling students how to succeed in real estate. Take care regarding those things upon which your mind and spirit feed.

Not writing a book today, is like not buying Apple stock 20 years ago! Or UPS or Google or Facebook. Hind-site will once more be 20/20.

OR will YOUR 2016 be OFF the charts?

Collect your AR blogs and add those stories you were too shy to share and hire a professional to turn your sows ear into a real book.

It is my great hope those on AR who provide this service will raise their hand in the comment section. Together great things will happen.

Help me out here. Reblog or repost this in case your sphere contains those who can provide this service and encourage them to raise their hand.

Together great thing will happen.

Best of success,



This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Just for Fun
palm harbor homes for sale
book writing
florida real esate
annette lawrence
annette lawrence remax

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Good advice! I have a couple of little e-books that sell OK on Kindle, but I do nothing to promote them. 

I have 2 or 3 other books on the long version of my to-do list, but (thankfully) writing for my clients keeps me to busy to get them done. 

Way back when I was in real estate my Mom encouraged me to write about the crazy/strange clients/customers we had - with the idea of writing a book some day. I did follow her advice, but somehow along the trail of crashed computers, that file got lost. 

The only one I remember is a client who always stated his name and then spelled it. I forget the exact name, but it was something as simple as Bill Clark. He'd say "This is Bill Clark - B I L L  C L A R K."

Feb 03, 2016 11:36 AM #15
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Annette Lawrence , Palm Harbor, FL 727-420-4041 something that works for sure.

Yes, books are good - the moment you say you have written a book, now you are a different person altogether - more credible!

Nice idea - and in this world, as you shared the secret, easy to implement, too.

Feb 03, 2016 11:51 AM #16
Curt Warner
Platinum Sales Solutions - Charlotte, NC
★ Platinum Sales Solutions ★

Funny you should ask... I can help you become a Best Selling Author.

I'm currently looking for 8 to 10 real estate professionals who want to be featured in an upcoming book about buying and selling real estate. Each participant will be showcased in a chapter specification to their area of expertise.  I fully expect the book to reach Best Seller status on Amazon. If you ever wanted to be a Best Selling Author but didn't know where or how to start, I can help. 

Putting the "Real" in Real Estate - MORE INFO

Feb 03, 2016 12:08 PM #17
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Annette,

Maybe Marte has hit on a good idea with a collection of weird client stories. That could go in the humor section & become another edition of the bathroom books some people have in their guest baths.

Feb 03, 2016 12:15 PM #18
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

It's an intriguing idea. I've thought about it but haven't taken the plunge yet. I know a number of people who have published...perhaps it's time to chat with them

Feb 03, 2016 02:39 PM #19
Kat Palmiotti
Grand Lux Realty, 914-419-0270, - Monroe, NY
The House Kat

I had not thought of writing a real estate related book, but I can see the benefit.

Feb 03, 2016 06:49 PM #20
Janis Borgueta
Key Properties of the Hudson Valley - Newburgh, NY
LIC RE Salesperson

I was given this idea quite a while ago. I do see the value for sure. I would love to put something together. I need a clone! 

Feb 03, 2016 09:04 PM #22
Debra B Albert, PA - Keyes Realty
Keyes Realty Treasure Coast, 34986 - Port St Lucie, FL
Ron and Debbie 772.708.3292

Wish you would do a How To Video, it feels daunting = "Need the steps" on How To.  thanks!

Feb 03, 2016 09:29 PM #23
Raul Rodriguez
Covenant Partners Realty - San Antonio, TX
Looking out for the client's interest and not my p

A very daunting task for one that can't think of what to write in a "Thank You"!

Feb 03, 2016 09:40 PM #24
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

The profit is in the expenses.

Feb 03, 2016 09:58 PM #25
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Yes to this premise. However, go to a book store and start picking out books at random and you will notice quickly that not every book is interesting. The book is not the prize but the contents and how it is delivered is a whole another story

Feb 03, 2016 10:53 PM #26
Shannon Milligan, Richmond VA Real Estate Agent/Associate Broker
RVA Home Team - Richmond, VA
RVA Home Team - Winning with Integrity.

I would imagine writing a book would set you so far apart because no one else is doing it. It is one of the reasons blogging has set me apart from other Richmond VA Realtors, I was one of a handful doing it so I became an authority. 

Feb 03, 2016 11:19 PM #27
Jill Winchel
Royal Shell Real Estate - Koffman & Associates - Cape Coral, FL
We make it easy. You make it home.

A book....really. Probably good advice but I barely have time to write a blog post. Hats off to all of the authors out there.

Feb 03, 2016 11:40 PM #28
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Lyon Real Estate - Sacramento, CA
Put 40 years of experience to work for you

I have real estate clients in Sacramento who think I made a million dollars selling my book about short sales, but the real benefit was in the business it delivered to my doorstep and the instant credibility. Plus, I did not have to pay to publish the book; I instead received royalties. Many of the "profilers" charge their "profilees" nowadays.

For those who feel inspired, my secrets were: put together a list of chapters, and write 1,000 words a day at a specific time every day. I generally wrote from 4 PM to 6 PM.

Feb 03, 2016 11:47 PM #29
Curt Warner
Platinum Sales Solutions - Charlotte, NC
★ Platinum Sales Solutions ★

I make it very easy for you, much easier than you would ever think. You don't even have to write your chapter. I'll interview you on your area of expertise. My team will turn the interview into a full chapter on a topic you probably know like the back of your hand. Give me a couple of hours and I can turn your experience and knowledge into a Best Selling Book. 

As Elizabeth pointed out, don't expect to make a million dollars from sales of your book. Instead make a million dollars by selling more real estate because you're now viewed as the Authority. 

I often talk about doing things that tip the scale in your favor... make it easier for the consumer to choose you over the competition. A Best Selling Book is like dropping a pallet of bricks on your side of the scale... nothing compares to the credibility a book delivers. 

In the light of full transparency... it's not free. But for less than $2000 and a few hours of your time, you can be a Best Selling Author. Call me, I'll show you how and explain all the benefits that come with the package... hard copies, press release, etc.

Honestly, the problem will be getting you to stop talking about what you're so passionate about. Pick your favorite topic and let's write a book!

More Info

Feb 04, 2016 12:50 AM #30
Curt Warner
Platinum Sales Solutions - Charlotte, NC
★ Platinum Sales Solutions ★

It just occured to me, so I want to make it clear... Annette and I don't know each other and are not currently working together nor have we worked together in the past.  Not to say we won't in the future though! 

I just happened to see her post late last night and responded.

In addition to the upcoming book for real estate agents, I am also publishing two others... Mortgage Myths and Misconceptions and The Livable Home. Mortgage Myths is for mortgage professionals (although I would welcome the perspective of one or two real estate experts). The Livable Home is to showcase local service providers. The first installment of The Livable Home will feature interior renovation and remodeling experts... kitchen and bath remodels, flooring, counter tops, staircases, etc. This book is begging for a real estate professional to jump in and lead the charge. Think of the credibility you'd build with your referral partners and your prospects and clients. It's the perfect way to achieve and maintain "top of mind awareness".

If you have a favorite loan officer or service provider who you feel would benefit from becoming a Best Selling Author, I would appreciate the referral.

Mortgage Myths and Misconceptions - More Info

The Livable Home - More Info

Feb 04, 2016 01:53 AM #31
Rob Arnold
Sand Dollar Realty Group, Inc. - Altamonte Springs, FL
Metro Orlando Full Service - Investor Friendly & F

Good information.  I have heard there are plenty of tricks to becoming a "best selling auther" as well.  So much of it is fluff and hype than anything else. 

Feb 04, 2016 04:53 AM #32
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Well I prepare ebooks based on my blog post.  One on Selling a Home and another on Investing in Real Estate, that I give out to prospects.

Feb 04, 2016 06:17 AM #33
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Annette - I have also thought of compiling blog posts for marketing purposes; good idea.

Feb 04, 2016 09:56 PM #34
Beth Bromund
Coldwell Banker Weir Manuel - Rochester, MI
REALTOR (248) 651-3500

I can definitely appreciate how writing a book would contribute to the perception that one is an expert, and how that could translate to a bigger market share.  Good idea.


Jan 16, 2017 09:01 AM #35
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Annette Lawrence , Palm Harbor, FL 727-420-4041

Making FLORIDA Real Estate EZ
What is YOUR question?
Spam prevention