My favorite, but very catchy, marketing saying is “the eye buys;” and whether one is marketing resales or new construction, it applies. More often than not, listing agents who market new construction have only an architectural front elevation to post for a photo. Presales with that type of marketing are very difficult. Buyers have a difficult time imagining what the home will look like beyond the sketch. I reiterate, “the eye buys,” and a sketch is a poor marketing piece, at best!
We have one builder who does a spectacular job of providing us with incredible marketing materials with which to drench the Internet. We have our first 4 new construction listings “coming soon” from “Grandis Homes.” After seeing the sample of front elevations that we have available to us, I would be remiss if I didn’t share a sample of what Grandis Homes creates, builds and grants us the opportunity to sell.
Imagine the quality of construction that follows suit with the magnitude of these marketing photos. It’s an exciting time for The Todaro Team of RE/MAX Executive Realty 508-277-2977, and the team’s affiliation with Grandis Homes.
Creating a “new construction team” with a quality builder; two well-versed real estate agents; and a seasoned marketing agent equates to an award winning 2016.
Follow the progress…..
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