Make it Real
What do you think about using taglines in your marketing? Yes or no?
Coming up with a GOOD tagline has been a challenge for me. Maybe it has been for you too. I wanted something that conveyed a message about our business, not something that was just words. I wanted something that folks that would remember and that would make an impact.
Earlier in the year I tasked myself with creating a tagline. I was just done talking about doing it. It was time to get it done! After all, we've been at this for a lot of years, it's about dang time we had a marketable tagline.
Thankfully, without too much brain damage, I finally came up with the following:
REAL Market Knowledge. REAL Service. REAL Estate.
I love it. In my humble opinion, it's perfect. The message says what I want it to say, what I want people to know. Will it make a difference? I guess that remains to be seen.
Do you have a tagline? Would you like to share? Whether or not you do, it's how you perform that matters. Be the best you that you can be!
Make it Real
Image courtesy of Stuart Miles at FreeDigitalPhotos.net
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