4 Reasons Why a Great Photo Gets Your Listings Sold

By
Real Estate Technology with CityBlast

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Real estate agents everywhere have taken note of just how enormous an impact the internet has had on the business. Gone are the days of cold calling, billboards and business cards. Even the way eager buyers look for their dream house has changed -- which is why having great photos for your listings is more important than ever.

 

Once upon a time there was only way for a home buyer to go and see a property, they actually had to go and see the property. But online listings have changed that forever. People can now look through hundreds of listings in one sitting, which means the photos of your listing make all the difference with their first impression.

 

Reason #1 - Everyone Likes Pictures

Nearly 90 percent of the information that goes to your brain is visual because our culture is visual. This all translates to online marketing, too. Eighty-five percent of the time the reason why most people click on a link or product is because of the image.

 

What that really means is: if the photos on your listing are lackluster, the average internet browser will just scroll right past it. Photos are your attention grabber.

 

Just look at how much nicer a home can look with just a little change in angles and lighting.

 

Reason #2 - Beautiful Images Say 10,000 Words

The internet may very well have shortened everyone’s attention span, so you only have a very short amount of time to catch someone’s eye. The best way to do that is with a beautiful image, not words. In fact, the better the image, the less words you’ll need.

 

Great listing photos are not only the most important factor in getting online browsers looking at your listing, but they also have numerous benefits to agents and the sellers.

 

Listings with outstanding photos often demand a higher asking price. Studies have also shown that listings with professional looking photos sell faster, which keeps the seller happy as well.

 

The Wall Street Journal has outlined just how important listing photos really are.

 

Reason #3 - Brand Yourself as an Expert Marketer

Professional property photos can also help agents with their brand, ensuring that they can present and market homes better than anyone else. Great photos or marketing can help showcase an agent’s effectiveness and prowess in the real estate business.

 

When neighbours or online browsers see how masterful you can showcase a house, they’re more inclined to hire you to sell their own property as well. Also, if there is competition for a listing, great photos can be the defining factor to help you win that listing.

 

Reason #4 - Photos Get You Clicks

Studies have shown that blogs with images get a whopping 94 percent more views than blogs without. The same principle is applied to listings. Listings with outstanding, colorful and clear pictures, get more attention. Period.

 

As an agent, you are the marketing expert when it comes to property, so it’s essential to understand the benefits of marketing photography and how to use it. The only photos that should be used are properly lit, high resolution photos.

 

That's A Wrap!

If you want to reach the next level as a real estate agent, it’s time to put away your camera phone, invest in some professional photography equipment and learn how to make all of your listings eye-catching and beautiful.


If you want to get an even more in depth look at the impact of professional photography, check out this special bonus tip for making your listings look even more luxurious!

 

 

Comments (32)

Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Those are awesome photos and it makes a big difference!

Feb 05, 2016 03:39 AM
David Alan Baker | Laveen & South Phoenix Realtor
Keller Williams Realty Phoenix - Laveen, AZ
Your local Expert

sold!!!  Yup, Im in complete agreement photos, pictures, video, all make a huge inpact.

Feb 05, 2016 04:31 AM
Shaun Nilsson
CityBlast - New York, NY

Good follow up info here as well!   http://blog.cityblast.com/the-one-thing-you-need-for-jaw-dropping-listing-photos/

Feb 05, 2016 04:45 AM
Lisa Friedman
Great American Dream Realty - Essex, VT
30 Years of Real Estate Experience!

Great listing photos really can impact a home selling or setting and are a very important part of marketing.

Feb 05, 2016 06:15 AM
Kathy Booth, Setting the Stage
Setting the Stage - Newmarket, ON
Home Staging and ReDesign Professional

I highly agree that professional  photos make a world of difference.  I'm amazed at the number of realtors that take their own photos and that are out of focus, dark and do nothing to showcase any of the rooms of the home.

Feb 05, 2016 08:36 AM
Ann Wilkins
Golden Gate Sotheby's International Realty - Oakland, CA
Oakland, Berkeley, Piedmont CA

Buyers often feel that homes with bad or ugly pictures is a home in distress.  That they can get it for a bargain.  Isn't always true but ...it sets a tone.  For the $200 - $300 for professional pictures, it is well worth the efffort and expense to have great pictures.

Feb 05, 2016 08:48 AM
Hawaii homes
Century 21 iProperties Hawaii - Honolulu, HI

Absolutely right!  And I find that I prefer pictures to video.  It's easy to scroll through pictures and focus on the parts of the house you're most interested in.

Feb 05, 2016 09:32 AM
Marte Cliff

Videos always go too fast past the things I would like to look at a bit longer. A still photo lets you stare at it as long as you like. So my thought is - the best idea is to use a combination of both. 

Feb 06, 2016 05:20 AM
Travis "the SOLD man" Parker; Broker/Owner
Travis Realty - Enterprise, AL
email: Travis@theSOLDman.me / cell: 334-494-7846

I've been working on AND improving my photos over the years. Now, hafta catch up to my new equipment...!!

Feb 05, 2016 10:06 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Welcome to ActiveRain Shaun Nilsson ....

Pictures do make a big difference - and we all know pictures are worth.....

Feb 05, 2016 01:35 PM
Craig Cooper
Chase International Real Estate - Tahoe City, CA
Creating-Preserving-Growing Wealth in Real Estate

There is a saying "you first eat with your eyes"! We are completely immersed in visual arts for everything we do and it makes total sense that real estate is not different in that regard! 

Feb 05, 2016 06:16 PM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Yes, photos are key! Having good material to work with... priceless.

Feb 05, 2016 07:45 PM
Dana Basiliere
Rossi & Riina Real Estate - Williston, VT
Making deals "Happen"

Sellers should interview agent by looking at the photos in their current listings. It would give them an idea of what they might expect.

Feb 05, 2016 09:02 PM
Lyn Sims
Schaumburg, IL
Real Estate Agent Retired

It's very true. Without good pictures you really don't have a fighting chance against your competition.

Feb 06, 2016 04:33 AM
Irina Tibbits
Panhandle Real Estate, Inc - Panama City, FL
Investment, Sellers, Buyers,Relocation

Absolutely agree !!

Feb 06, 2016 05:20 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Agents who use professional photography and videos should have an advantage over those who don't. But - to get that advantage they need to make sure that their listing prospects see examples of their presentations vs. average presentations. 

Feb 06, 2016 05:22 AM
Adele Galus
AMG Executive Realty - Roseville, CA

The Seller relies on his listing agent to market the home to get traffic to the property so why would you not use the best marketing tool to do the job by having professional photos. I'm with you, Shaun it's the only way to showcase the listing and that is just one of the few things that can make all the difference besides staging. Today there are Brokerages that require professional photography only on all listings.

Feb 06, 2016 07:49 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Buyers search the internet for properties that meet their needs.  They are trying to save their own time and also the time of their Realtor for driving around and looking at properties.  Pictures help the buyer to choose.  As professional Realtors we need to make sure our pictures reflect our listings in the Best Light!  If we don't we jeopardize the sellers chance of getting the house sold.

Feb 06, 2016 09:45 AM
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

We never get a second chance at a first impression.  I've unclicked some of the homes I was going to see because the photos were so bad that they highlighted the negative featrues!

Feb 08, 2016 05:03 AM
Eren Millam
Realty World Cosser & Associates, Inc. - Chehalis, WA
Certified Negotiation Expert

Exactly. A Realtor's job is to market the property, but using cell phone pics is not effective at getting your seller top dollar!

Mar 04, 2016 08:17 AM
Robert Boerner
Gecko Realty - El Cajon, CA

As a real estate broker and a real estate photographer, I obviously advocate the benefits professional imagery brings to a listing.

While some agents only want to use a pro for their nicest listings, I find it is often the smaller and lower end homes which really benefit from quality pictures.  A $5M home is likely designed but some very thoughtful architect with ample ambient and well placed artificial lighting.  It is tough to make a home like that look poorly in a photograph.  But, a little tract home with poor lighting and "creatively" colored walls are a real challenge to photograph accurately.  Nice homes show well.  "Challenged homes" need a little extra help.

What few agents realize is that the photos do not only help sell their current listing.  Showing you are serious about selling their home is what gets the listing in the first place.  If you are competing for a listing... any listing... and your competition tells the seller they are going to use a pro photographer and you don't, the seller's choice of agent becomes pretty easy.

Jun 22, 2016 02:05 AM