I recently stumbled accross an article titled, Obsessed With Being Famous” and couldn’t help seeing a professional parallel. The article speaks to the new celebrity that is preceived through social media platforms and how people are willing to do just about anything to be famous. Conversely, the preference of money over fame has long been a humorous topic in my friend circle. “If I were to win (the record breaking Powerball jackpot) I wouldn’t tell anyone, “I’d just become less and less available due to my travel schedule”.
In my profession, it is a popular perception that the more famous you are (notice the billboards, commercials, and hell — reality TV), the more successful your are. The article goes on to describe the term “five minutes of fame” as the amount of time that passes before one must reinvent themselves to remain in the limelight. Now, I don’t know about you but I was exhausted just reading those words. Are you kidding me??? Some real estate agents are seemingly brainwashed into believing that they have to participate in expensive programs, learn inauthentic scripts like actors, and take desperate actions to “win”. I admit that for a long time I also did some of these things because I was trained that it’s what you had to do to be successful. The article pointed out that fame is often confused for success when they are mutually exclusive and points to the many types of professionals that contribute to society that are not famous.
The core of who I am fights against doing things just because everyone else does it. That is not to say that I would avoid doing something just because others are also doing it, as long I can remain true to who I am. So when I found myself having to rebuild my business from scratch after relocating to another state, I decided that I wanted to do it my way. I began to notice people like the entrepreneur, Gary Vaynerchuk who is passionately living his version of success while being completely authentic. I was surprised and amused to recently discover podcasts from Ryan Fletcher, Author of Broken Industry, who shares many of my precise concerns. It’s nice to know that it’s a recognized problem. But here I am…
Building my real estate business in a new location and desiring to work with people I like and who like me and want to work with me. Personally, I do not like calls from telemarketers and I do not welcome uninvited knocks at my door, so I am certainly not utilizing those popular methods to gain new real estate clients. Knowing that I could not realistically offer my level of service to an unlimited number of clients, the challenge of how to reach those individuals that are seeking a more personalized high level real estate experience. The article goes on to suggest that the goal should be to be successful but not at the expense of ones dignity and morals. Aim to be the best at whatever you do knowing that it does not guarantee exposure or worldwide recognition. Just value who you are and do not let anyone dictate your worth. I think that is great advice for anyone and any industry. Simply stated, I am not famously #1. That is not a measurement of success in my business model. But I am really, really good at what I do with a track record to prove it. My illusion is that you can think of at least one lesser known but better option product or service that you’ve tried and were very happy you did (insert emoji here).