Solo Practice? by Bill Roberts

Solo Practice?

When I was a kid we had a family doctor. He had his office in a small

house. I don't know if he lived there or what.

He "delivered" me and took out my tonsils. We went to him for

everything.

Now, I have a family doctor whose practice is in a large "clinic"

building next to a hospital. When I need a specialist, there is one "right

there" and if I need lab work or imaging, it is all available on-site.

BTW, this is a PPO, not an HMO.

I couldn't imagine going back to a doctor in an office that is off all by

itself. I like the comprehensive approach to medicine. It makes my life

easier, and it makes me "feel" good about my doctor.

What abouit Real Estate?

Now, there are many real estate agents that work out of their homes. I

equate them to my first doctor. If they need (or I need) a specialist, I

need to look elsewhere. What a hassle.

My choice for the real estate office of the future is a one-stop shop

where everything I may need is under one roof.

Convenience for the client is the test, not what the agent wants. The

solo practitioner may "feel" like they are independent and don't "need"

anybody else, but the client doesn't see it that way. They have more

needs. Maybe they want to buy an investment property, maybe they

want to build a vacation home. Maybe they need property

management, maybe they need insurance, maybe they need retirement

advice, maybe they want the escrow office to be close-at-hand, maybe

they need tax services.

All of these "maybes" don't contribute to your idea about what you do,

but they do contribute to your clients needs and comfort level.

Being part of a supermarket of financial services can  make your client

very comfortable, just like I am at the clinic where my doctor has his

practice.

Lesson learned?

 

Please comment. All comments are greatly appreciated.