I Have A Sphere........Now What?

When we first start out in Real Estate we are told to put together your sphere of influence. We are told to include everyone you have contact with. We list out "all" the people we know who like us. We have included past co-workers, friends, family members, parents of our childrens friends, our spouse's friends and co-workers, parents friends, doctor, dentist and anyone else you may have any sort of relationship with. You look at this list and think "well thats great, now what?". 

This sphere of influence can be instrumental  in the success of your real estate career, if you use it. Once you have created your initial Sphere of influence you need to start communicating with them. I recommend sending out an initial email announcing your new career in real estate. Let them know  this is great news for them because now they have a person they can go to for all their real estate needs. Be sure to let them know that you will be able to help them in their real estate sales and purchases but can also help if they have questions regarding housing prices or want to know about a house down the street that just sold. 

Emailing your announcement is a great way to communicate to those you have an email address for but don't forget about those people you come across everyday that you may not have an email for. The banker, the grocery store clerk the person at the post office. These are people that you "know" and can add to your sphere. Create a nice card announcing your new positon and include, on the card, a picture so if they don't recognze your name they will recognize your face. 

The key to success with your sphere is communication. Be creative.  You want them to read it so take your time and put a lot of thought into your announcment wether it be an email or a card.  Once you have announced your postion be sure to block out time in your day, everyday to communicate with your sphere. Wether it is through phone calls, emails, text or a nice hand written card it is important to take the time so when it comes time for them to have a real estate need you will be the one they come to.

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