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The Press Release Is A Free Offline Marketing Source Rarely Used!!

By
Services for Real Estate Pros with RE/MAX Executive Realty - Happily Retired 104763

Offline marketing is a favorite marketing method of mine, and the section of the newspaper that I like most is the Free Real Estate Press Release section.  Free is always a breath of fresh air.   Although I participate in this monthly local newspaper with a full page ad to display some of our inventory, receiving mileage for the accomplishments of the agents for whom I market is a bonus.

Lorraine Kuney had a fantastic 2015, once again; and The Buliung Todaro Team members are fresh off the blocks with a banner January 2016.  I would be remiss in not shouting this out with a large press release in a newspaper that is delivered to every mailbox in seven different towns in our area.  That probably amounts to almost 100,000 residential properties plus businesses.  It’s FREE, and rarely does anyone take advantage of this method of marketing.

Every newspaper will accept press releases.  Contact the representative in one of your popular newspapers, and establish a program committing to providing a Press Release on a consistent basis.  I am committing to that for those for whom I market. 

This is what I’ve sent to my contact person for the Local Town Pages for the next issue that will land at the end of the month:

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Posted by

 

 

Barbara Todaro, Great Grandmother to Caleb, Santino, Aiden and Gianni       

Todaro Team - Retired

508-918-9148

               

             Copyright © 2009 - 2021 Barbara Todaro

                               All Rights Reserved



 

Comments (21)

Ellen Caruso
Daniel Gale Sotheby's International Realty - Glen Head, NY

Hi Barbara, I never heard of a space like this in our paper...I'll have to look into it. What a great team,The Buliung Todaro Team  iS. Congrats to them, and to you!

Feb 09, 2016 05:44 AM
Barbara Todaro

Hi Ellen.... every newspaper in our area will take press releases....

Feb 09, 2016 05:53 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Barbara Todaro, you do a great job at promoting the team.  Keep up the good work.

Feb 09, 2016 06:25 AM
Barbara Todaro

thank, Will...they do alot to shout out about!!!

Feb 09, 2016 06:51 AM
Jan Sohlman
RE/MAX Integrity - Eugene, OR
RE/MAX Integrity

What a great idea to take the opportunity to add a press release for your accomplishments! Way to think outside the box!

Feb 09, 2016 07:06 AM
Barbara Todaro

it's free and we get mileage out of it.....

Feb 09, 2016 07:12 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Press releases are a great thing to get out there to the local media to toot your own horn.

Feb 09, 2016 07:47 AM
Barbara Todaro

and they're FREE....

Feb 09, 2016 07:57 AM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Barbara, congratulations to your team on having such a great 2015. And thank you for reminding us of the value of Free Press Releases. I have not done one in a while, I think it is time.

Feb 09, 2016 08:34 AM
Barbara Todaro

any marketing piece that's FREE is worth remembering to use...

Feb 09, 2016 08:37 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Good for your teams.  In our paper nothing is offered free and that release would be costly

Feb 09, 2016 08:55 AM
Barbara Todaro

they may not "offer it" but have you requested ????

Feb 09, 2016 08:07 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

Your insight into marketing strategy is among the best seen here on ActiveRain, Barbara!

Feb 09, 2016 10:15 AM
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I never thought of that!  That is a great idea!  I wonder if our paper will do that (it's written by people in Houston).

Feb 09, 2016 10:23 AM
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

garaughty, abstract art, graphic design, marketing, WordPress consultant

Feb 09, 2016 12:57 PM
Barbara Todaro

thank you so much, Marti Garaughty ..you know how much I appreciate you....

Feb 09, 2016 08:06 PM
James Dray
Fathom Realty - Bentonville, AR

Good morning Barbara.  You only have one job.  However, that job has so many crossroads you need to contend with, I wonder how you keep up with it.  You are the Queen of Marketing, that's all I know.  

Feb 09, 2016 07:26 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I have done this for our local paper as well. It is a great way to get some exposure Barbara Todaro   . On the weather front looks like some cold coming

Feb 09, 2016 11:55 PM
Barbara Todaro

I have tons of pellets ready to be burned!!!

Feb 10, 2016 10:44 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Barbara, this is why your team is so successful, you know how to market them perfectly! 

Feb 10, 2016 10:04 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hi Barbara --- your consistent marketing efforts continue to impress.  

As you say, press releases are terrific.   

Feb 10, 2016 11:13 PM
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Simple, elegant and FREE! Great publicity, too. Thanks for the tip, Barbara.

 I have also seen advice to the effect that if you reproduce any article you've "published" and attach it to your mailers, it makes you seem a good deal more established and authorotative.

Feb 10, 2016 11:28 PM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Read all about it... extra extra effort comes from Barbara Todaro when she turns her attention to your property listing, real estate sale.

Feb 11, 2016 02:52 AM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

You are fortunate to have this media outlet, in many markets it has disappeared.

Feb 12, 2016 06:35 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I have done some press releases in the past, I will have to ramp it up again!

Feb 13, 2016 02:11 AM
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

Good evening Barbara Todaro . I have heard of using these before. I have not done it.

Feb 13, 2016 06:19 AM
Barbara Todaro

you could and should.... if I were you, everytime I attended a seminar or achieved a new level of production....or for any reason at all, I'd have write up and a logo submitted....

Feb 13, 2016 06:32 AM
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Barbara

A press release is great marketing resource . . . . and  a positive attention getter.

Good luck and success.

Lou Ludwig

Feb 14, 2016 11:24 AM
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in Southern RI and beyond

Tsk, tsk for me for not using this form of advertising well Barbara Todaro ...many thanks.  And I love how the Builing Todaro team have taken off.

Feb 14, 2016 08:06 PM