I recently read a blog post about client appreciation and staying in touch beyond the deal. I have been thinking of hosting an event with past clients and current customers. I am wondering, though, how to host an event and how receptive clients/customers would be to such an idea?
My husband is in the wealth management industry and plans several events throughout the year. He invites guest speakers to a dinner, purchases tickets for plays and musicals, schedules tours for museums, etc. I have never heard a client complain about being invited nor offer a negative opinion on the event.
Have you ever hosted an event and if so, how was the turnout? What did you plan and how did you decide which clients/customers to include? Did you ever sponsor a workshop or seminar or keep it more social and fun? How did you communicate the invitation; USPS, email, evite, etc.? Did you find the expense of such an event may not be worth it?
Thank you in advance for any insight and advice!