Real Estate Agent with Long & Foster Avalon 0789718

I recently read a blog post about client appreciation and staying in touch beyond the deal.  I have been thinking of hosting an event with past clients and current customers.  I am wondering, though, how to host an event and how receptive clients/customers would be to such an idea?


My husband is in the wealth management industry and plans several events throughout the year.  He invites guest speakers to a dinner, purchases tickets for plays and musicals, schedules tours for museums, etc.  I have never heard a client complain about being invited nor offer a negative opinion on the event.



Have you ever hosted an event and if so, how was the turnout?  What did you plan and how did you decide which clients/customers to include?  Did you ever sponsor a workshop or seminar or keep it more social and fun?  How did you communicate the invitation; USPS, email, evite, etc.?  Did you find the expense of such an event may not be worth it?

Thank you in advance for any insight and advice!



Comments (3)

John Meussner
Mortgages in AZ, CA, CO, DE, FL, GA, IN, MD, MN, MT, NC, NJ, NV, OK, OR, PA, SC, SD, TN, TX, UT, VA, WI - Fair Oaks, CA
#MortgageMadeEasy Fair Oaks, CA 484-680-4852

Hi Marilyn, good food for thought here for many --- I would love to have this type of event, and have looked into it many times, but since I do business in so many counties of so many states, it would be near impossible to get everyone together in one location (or let me rephrase...with my current bankroll, which can't afford plane & event tickets, it's impossible!).

That said, I've seen people do this with great success - from something as small as an annual ice cream picnic in the summertime, to renting out a movie theater and inviting people to an evening at the movies with a family friendly film and some time to meet & greet -- There are a lot of great online reservation platforms that work great (even making a facebook event can be a great idea).  The expense for such an event doesn't have to be high, and it comes down to consistency - even if the first one doesn't get a huge audience, the more you have, the better they'll be (I usually see people open the invite to their clients and a +1 or +2 as a way to meet new contacts as well as see their clients and friends).

Feb 10, 2016 07:11 AM
Marilyn O'Donoghue
Long & Foster Avalon - Avalon, NJ

Thank you John Meussner! I absolutely love the idea of an ice cream party. Also, renting the movie theatre would be great-I work in a resort area so summer movies are a big draw. I appreciate you taking the time to offer advice.

Feb 10, 2016 07:54 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Marilyn, I personally have never had one, but REALTOR friends have, and have had good results.   I found it was hard to pick a day and location that would be good with clients living all over Denver.

Aug 01, 2016 11:34 AM