The ONE Thing To Know As A Real Estate Agent

Such and excellent and well written post, love your way of thinking.

Carol Williams And the W.I.I.F.M. is what makes the true professionals stand out from just being 'Order-takers' and becoming Professional Sales People.

Good morning Carol. I never thought about this the way you described it, but you are right.

Good morning Carol Williams ,

So glad Kathy Streib featured this post in her "ah-ha" moments for the week! Well said..you are right knowledge is power in real estate. Become the trusted resource and you will have more business than you can handle!

I can see why Kathy chose your post to be part of her weekly summary!   Great stuff!

This is very important when a stager (or agent) is trying to express the reasons behind the suggestions for improvement to sellers. If you can get them to understand the benefit to THEM, they do what you suggest.

Spoken like the true Profit of knowledge in Central Washington Carol Williams! 

Happy Valentines day!

Carol, this is stupendous! It should have been featured. I would have loved to have seen a photo of those two characters from one of my favorite movies.

Another great line from it, "Go find your smile". That one I've shared with my husband through the years....

Carol popping on over from Kathy Streib favorites post!  Years ago - way back in 1995 I took a 3 or 4 day seminar from joe stump and brian buffini.  I recall being asked to write out WIIFM on a card and face it towards the instructors. I never forgot it!  It's all about them!

Don't promote yourself.  Promote your knowledge. Exactly. I needed this reminder today. Thanks.

Carol Williams - indeed a great lesson.

I remember listening to Floyd Wickman's CDs in early 2000 - where I heard for the first time WIIFM!

Are we listening to our clients?

Great message, Carol, and indeed, people need our knowledge, so that's what we should be sharing.

Carol

This is excellent, and I'm back reading it again as I just had a situation with a new prospect that reminded me of how important it is.

It really speaks to the heart of what we do, and what buyers and sellers want. And don't we really act the same when we need or want a product or service? 

Jeff

What a fantastic post, and so absolutely true. The bottom line, whether you have a good relationship or not, they don't really care about you, they care about them and what you can do for them. EXCELLENT!

Carol, I re-blogged this today after hanging onto it for just the right moment. I really loved re-reading it as Jeff Dowler CRS says in his comment. First of all, I LOVED City Slickers....many times I've said to my husband "go find your smile". He is kind of living this movie right now--seriously! We bought a 5AC ranch, we now have a mule and a horse, we're out in the middle of nowhere (even further out than on our Fishhawk Lake property) and that one thing that he craved was a "piece of land" he could call his own. '

Now, for me, my one thing--at least in the biz--is Fishhawk Lake and I figured out my niche early on. It makes life so much simpler. 

Speaking of simple...we are now debt-free, another  ONE THING that my husband was seeking to accomplish. 

Well Carol, anoher great post.  I headed over here from your suggestion on your other post today about knowing my market.  Wonderful information.

Sounds like a Floyd saying: WIIFM. Thanks for pointing over to this post.

Thanks Carol!  Question:  Why is do you not recommend Door Knocking? "Door Knocking (careful with this one)"  

I love the movie city slickers.

I think I may need to rewatch City Slickers now that I'm of the age where people talk about procedures and such! That's a great tie in to real estate, and easy to remember the acronym.