Admin

I’m Giving My Secrets And My Social Media To My Competitor

By
Services for Real Estate Pros with The Silent Partner Marketing

I'm giving my secrets to my competitor.A few years ago, I was at a marketing strategy session with the owner of a restaurant group who is a client of ours.  He told me he wanted to run a special dinner where he taught his diners how to make his signature dishes.

 

His manager looked at him like he was nuts.

 

“Why the hell would you give away your secret recipe to everyone?” she asked.

 

“It’s simple,” he said.  “Not everyone likes to cook.  And nobody does it as well as I do.”

 

There was a tremendous lesson in this.

 

A few weeks later, he saw the footage and pictures we shot at the event.

 

“My God,” he said.  “That’s an incredible camera.”

 

You’ve got to be kidding me.  He’s complimenting my gear?

 

“Hey,” I said.  “Next time you cook a kick ass dish that you’ve slaved over for hours…I’ll point out what a great oven you have.”

 

Talent.  It’s only as good as the hustle to use it.

 

Ideas.  They’re only as good as your ability to execute on them.

 

So I’m putting my money where my mouth is.  I’m taking a guy who many believe to be a competitor on the road with me this coming Tuesday. 

 

Here’s the thing.  He’s a massively talented guy and he’s got a great company.  I like him personally and I respect him professionally.  So when he asked if he could shadow me on the road Tuesday to learn from me, I graciously accepted what I felt was his very flattering offer. 

 

A friend thought he was calling me on a bluff yesterday.

 

“You just believe in keeping your friends close and your enemies closer.”

 

I’m putting that guy in his place.

 

I’m starting the day at 5am Tuesday and once he arrives for the day, I’m handing over access to my Facebook (my personal page, my public figure page and my business page) along with our Twitter account and Instagram account.  But the biggest leap of faith for me?  My Snapchat.  He'll have complete control of it until we get off the road at about 10pm.

 

For those of you who have been following me for some time now, you know how massively bullish I am about Snapchat this year.  Every day during the week, I bring our followers behind-the-scenes on our show “A Day In The Life Of An Entrepreneur”.  It’s insanely real, uncensored, unfiltered and no B.S. picture and video shorts (10 second clips all throughout the day).

 

So when we hit the road Tuesday, I’m handing over the keys to the kingdom.  I’ll have HIM run "A Day In The Life Of An Entrepreneur” for the day.  Unscripted.  Uncensored.  Unfiltered.  This should be good…but it’s also possible this will massively explode in my face.  I guess we’ll find out.

 

Sometimes you have to take chances in marketing.  We win some, we lose some.  But knowing that not everyone likes to cook…I hope this will turn out to be a spectacular dish.

 

Are you going to follow us?  Perhaps this is what you need to finally bite the bullet and get on Snapchat.  And in case you missed it - here's why you should be on there to begin with.

 

Posted by
----
Kyle Reyes is the President and Creative Director of The Silent Partner Marketing, a boutique marketing firm focused on helping businesses grow in an age of exploding technology.
 
Reyes is an acclaimed Keynote Speaker on entrepreneurship, leadership, marketing and social media.
 
The CEO is a former Producer of News and Special Projects, having worked in broadcast journalism for nearly a decade.  His team offers a marketing one-stop-shop, filling the role of a Chief Marketing Officer and support staff at a fraction of the cost of having to worry about the payroll, taxes, benefits, etc.
 
Reyes has appeared in multiple media outlets including Aol.Com, Yahoo and Bloomberg Business. 
 
You can find him on FacebookTwitter, Instagram and SnapChat (@dasilentpartner).  And he wants to connect with you on LinkedIn, so send him a request!
 
Darin Henderson
Holland Realty Services - Kirksville, MO
Guiding You Home

I hope and expect that you and your friend will be better off for the experience. A true competitor, confident in their craft is not afraid to have someone looking over their shoulder.  I am looking forward to your demonstration.

Feb 14, 2016 01:24 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Knowledge is one thing.  Execution is quite another.  Thanks for the post, Kyle!

Feb 14, 2016 01:41 AM
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-739-3843

A leap into the void and you've handed over the flashlight! Stay close behind so you don't trip (or get tripped) in the semi-darkness.

Feb 14, 2016 04:12 AM
Rob Arnold
Sand Dollar Realty Group, Inc. - Altamonte Springs, FL
Metro Orlando Full Service - Investor Friendly & F

Will be interesting to see how this work out for you. 

Feb 14, 2016 06:07 AM
Barbara Altieri
Better Homes and Gardens RE Shore and Country Properties - Shelton, CT
REALTOR-Fairfield County CT Homes/Condos For Sale

Kyle Reyes You take changes, You are bold and fearless; hence, you WILL succeed. Looking forward to seeing how this works out.  Good luck!

Feb 14, 2016 09:56 AM
Bill Dean
Haggerty Team St. Louis, Mo. - Fenton, MO
William Dean - Broker, Salesperson

Looking forward to the follow-up post to see how this went!  I am also going to check out snapchat, following your link   Thanks!

Feb 14, 2016 12:46 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I taught a social media and blogging class in my market.  Some of them seemed to get it.  But when they didn't get instant results, they stopped.

Feb 14, 2016 01:07 PM
Steve and Jan Bachman
RE/MAX Gateway, Reston, Herndon, Ashburn, Sterling, Fairfax - Herndon, VA
Realtors - Northern Virginia

You have a new follower.

Feb 15, 2016 03:13 AM
Michael Thacker - Re/Max Real Estate Center - Louisville
Re/Max Real Estate Center - The Thacker Group - Louisville, KY
Your best friend who just happens to be a Realtor

I will be interested to see how this works out!! 

Feb 15, 2016 08:54 AM
Anne Edwards Johnson
All City Real Estate - Austin, TX
Austin Realtor | HookemhomesATX (512)917-5260

How would you like to guide me through SnapChat? 

Feb 15, 2016 08:54 AM
Kyle Reyes

I'd love it :)

Feb 15, 2016 08:57 AM
Janis Borgueta
Newburgh, NY
Retired RE Salesperson

SnapChat - Tomorrow is Tuesday. I'll have to drop by and check things out. Now if I can just find it all??

Feb 15, 2016 09:08 AM
Kyle Reyes

Once you are on Snapchat, just follow @dasilentpartner and watch "my story"!

Feb 15, 2016 09:11 AM
Mike McCann Nebraska Land Broker
Mike McCann - Broker, Mach1 Realty Farm & Commercial Land Broker-Auctioneer Serving Nebraska - Kearney, NE
Farm & Commercial Property For Sale 308-627-3700

I like answer #20.  Many of my best tips I learned from others and have shared with still others.  Speaking as a well respected cook...I can verify that just because you have the recipe doesn't mean you can make the dish...and that goes for all genres!!

Feb 15, 2016 10:01 AM
Linda D. Pufford
Stage with Divine Style - Home Staging - Novato, CA
ASPM, Marin/Sonoma Home Stager

You are very brave...  I can't wait to hear what happens!

Feb 15, 2016 07:26 PM
Kimo Jarrett
Cyber Properties - Huntington Beach, CA
Pro Lifestyle Solutions

Knowledge is powerful only if it's used effectively and most people fail to grasp or comprehend the knowledge, so I wouldn't worry about anybody having your knowledge, so remain fearless.

Feb 16, 2016 02:44 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Very interesting!  I think you both will learn along during your long day's journey into night!

Feb 16, 2016 04:37 AM
Janice Zaltman
United Realty Group - Boca Raton, FL
Energy Efficient And Eco-Friendly Homes in Florida

Beautifully written post! We just had a meeting in our office about Snapchat. Look forward to the day, for me,  when social media is fun and not just another thing on the to do list of life. I love interacting with people face to face...that's what keeps me passionate about our industry. 

Feb 16, 2016 10:01 AM
Peg Barcelo
Fluff My House! Home Staging Inc. 250.486.6369 - Summerland, BC
The FlufftasticStager from Summerland, BC

Sounds exciting Kyle; most people don't have what it takes to get all of the things you are talking about done in a week, let alone a day.

You obviously have it down to a science, & are very good at what you do, so your shadow will definitely be exhausted by 10.

Can't wait to see what happens!

Feb 16, 2016 10:41 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

I haven't jumped on Snapchat - yet.  I'll check out the link. 

Feb 17, 2016 12:08 PM
Eren Millam
Realty World Cosser & Associates, Inc. - Chehalis, WA
Certified Negotiation Expert

Perhaps you will learn something too? I'm a stickler for education and I've already taught many experienced agents things they never knew that were not new concepts and could hurt them. Good luck, I hope its symbiotic!

Feb 18, 2016 11:29 PM
Winston Heverly
Coldwell Banker Access Realty - South Macon, GA
GRI, ABR, SFR, CDPE, CIAS, PA

I enjoyed your informative post, glad I came across it in the archives.

Mar 12, 2016 12:02 PM