Your Perceived Value
“Value is what people are willing to pay it.”
John Naisbitt, American Author, Pubic Speaker
As I see it. . . . . . . .
Your Perceived value
Perceived value is the value of an item that someone would be willing to pay for it. That value is based on the person’s . . . . perceived value of the product or service.
Consumers will not pay more . . . . then they perceive the value to be.
In selling your services you will have a choice to either raise the perceived value of the services . . . . or lower the price of your service. People are willing to pay for goods and services . . . . based on what they perceive the value to be.
As a sale’s professional your role . . . . is to create value for your services in the eyes of your potential customers.
A customer will never pay more for your services then they perceive the value to be. Low perceived value will lead to objections in moving forward. Phone calls not being returned . . . . low ball offers on your services leading to challenging negotiations with very little flexibility from the customer.
When the perceived value is low . . . . the professional fees are considered . . . . to be to high.
Build value in your products and services . . . . Build your perceived value is in the eyes of the consumers and your customers. When you do they will return as repeat customers . . . . Become raving fans . . . . and recommend you and your services to others to you.
©2016 Lou Ludwig Success Tips, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author
Comments (9)Subscribe to CommentsComment