The Google Goods - A Wrap Up of Notable Google Products News

Services for Real Estate Pros with Compelling Media + Design

news about GoogleGoogle has had a busy month - do they ever not? When they're not serving up a gazillion web search queries, they're doing cool things with their other products and services. Here's a round up of notable Google news from the last few weeks, compiled from the too many Google blogs I subscribe too.

Google AdWords Agency Blog: Google product info at your fingertips - April 8th
Here's a great reference guide to Google Products - this handy PDF is accurately described as a "one-stop shop for brief descriptions and benefits of relevant Google products". Includes links and advertising applicability for products and services like Google Earth and Maps, Gmail, Picasa, YouTube, and Google Groups and Docs.

Google Logos

Google Analytics Blog: Graduation Day for Website Optimizer and Urchin Software! - April 18th
The Google Website Optimizer is now a standalone Google product (formerly an AdWords feature). What's a Google Website Optimizer? It's a "free website testing and optimization tool"...which " allows you to increase the value of your existing websites and traffic without spending a cent." Not bad. Check it out at and get the latest news on the Optimizer Blog

Google Lat Long Blog: Dynamic data in Google Earth - April 18th
Google Earth is now at version 4.3, and the latest release allows for some cool new viewing features like switching from Day to Night, and adding Clouds and Weather. Business applications? It's a stretch, but with the Pro version you could record a movie of the sun rising and setting over your town or community. If you've got nice 3-D mountain terrain in the background, it's pretty cool. Google Earth / Download Earth 4.3

Google Earth

Official Gmail Blog: 9 reasons to archive - April 18th
Archiving your Gmail (or email in any program for that matter) can lead to better organization, time saved, and better overall communication. Need some specific reasons why you should archive? This blog post gives you nine, including #2 "Becuase You Can: clean inbox = clean mind." I agree Gmail blog.

Google Webmaster Central Blog:
Always lots of great reading on Webmaster Central - here's three posts that are interesting, and useful:
webmaster blog logo
April 14th - Webmaster tips for creating accessible, crawlable sites
April 16th - Best practices when moving your site
April 23rd - Where in the world is your site

The Official Google Blog: What makes a design "Googley"? - April 23
Read this post - but here's the 10 things that make for a Googley design - and really, I think Good Design:

1. Focus on people-their lives, their work, their dreams.
2. Every millisecond counts.
3. Simplicity is powerful.
4. Engage beginners and attract experts.
5. Dare to innovate.
6. Design for the world.
7. Plan for today's and tomorrow's business.
8. Delight the eye without distracting the mind.
9. Be worthy of people's trust.
10. Add a human touch.

I love #1, #3 and #10.

If this is what Google wants, I say give it. On your web site, on your blog, the photos you take and share, the maps you create, the videos you produce. Everything is worth of good design.

And don't forget to submit your web site URL to Google, and then ping Google Blog Search when you've got a new post to index.

Which reminds me...



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Shannon Lefevre
John R. Wood Properties - Naples, FL
Shannon Lefevre, PA Your Naples Smart Girl
This looks like a great post!  Don't have time to check out all your goodies but I've bookmarked it!
Apr 24, 2008 11:59 AM #1
Jason Todd
Compelling Media + Design - Halifax, NS
Shannon - some good weekend reading :)
Apr 24, 2008 12:01 PM #2
Eric Reid
Renaissance Realty Group of Keller Williams Atlanta Partners - Lawrenceville, GA
You an Mary McKnight rock .. how do you have time to learn all this stuff
Apr 24, 2008 12:08 PM #3
Jason Todd
Compelling Media + Design - Halifax, NS
Thanks Eric  - Feedreaders :)
Apr 24, 2008 12:12 PM #4
Kent Simpson
Realty One Group Mountain Desert - Tucson, AZ
Real Estate Is About People
Goog stuff, Jason - you always come up with good tips to share!
Apr 24, 2008 02:22 PM #5
Debra Wheeler
Coldwell Banker Residential Real Estate - Punta Gorda, FL
I just went in and put in my website although it is not in there. I noticed that my placement in the past week is essentially unchanged. I read that having a blog would increase this position and using "google" words would help t oo. Is this true or fallacy?
Apr 24, 2008 02:35 PM #6
Jason Todd
Compelling Media + Design - Halifax, NS

Thanks Kent! Always appreciate your feedback.

Hi Debra - sometimes it can take awhile for your site to show up in Google results, especially if you're trying to rank well for competitive terms. Having a blog and posting on ActiveRain is a good step towards better search engine results, but it takes time, publishing quality content, practicing good SEO techniques and some luck - lots of factors :)

Tracking your results over time is a good idea though - it's always good to know where you stand in the rankings so you can measure your results. Good luck with blogging, and don't hesitate to ask any questions if you have them.

Apr 24, 2008 02:54 PM #7
Susie Blackmon
Ocala, FL
Ocala, Horses, Western Wear, Horse Farms, Marketing

Jason, this is a GREAT post.  WOW! 

Apr 24, 2008 09:34 PM #8
Vickie Nagy
Palm Springs, CA
I don't know how I've missed you. I'll certainly keep up with your postings now as I know I have a lot to learn and you may be a missing link.
Apr 25, 2008 02:47 AM #9
Jason Todd
Compelling Media + Design - Halifax, NS

Thanks Susie and Vickie! Very kind words - my pleasure!

Apr 25, 2008 02:36 PM #10
Ryan E
Dartmouth, NS

Google really worth your efforts. It will direct a lot of business your way. It has helped my business a great deal. About 65% of my business comes from google word ads and just simple searches.

 Great article Jason. You know your stuff! 

May 15, 2008 06:55 AM #11
Jason Todd
Compelling Media + Design - Halifax, NS

Thanks Ryan - you can't really ignore Google even if you wanted to. They've got so many things going on now, it's hard to keep up. Lots of Map updates recently.

May 15, 2008 08:29 AM #12
Troy Erickson
Diverse Solutions Realty - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Looks like a lot of good information to research.  Have to bookmark for now, but will definately be checking out all the info.

Nov 21, 2008 08:44 AM #13
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