STOP being an Agent...and Start being a Business Owner!

Education & Training with Karen Coffey VIP Real Estate Coaching

Stop being an Agent and Start being a Business Owner! (Step 1 of 3)

You may have heard the stories and I wanted to tell you myself that they’re true.!

I really did go from losing everything/ homeless/ 115k in debt to making over $100,000 in less than 6 months in a brand new market (that means no friends or sphere of influence in case you wondered) …

You can too…and I want to show you how!

Just a short 7 years ago I was 115k in debt and had lost every possession I had…my home, my car, my furniture, my mother passed and my husband left, all in the same year. 

When I was setting goals for my life in my early 20’s being a single mom and destitute was not on my bucket list. Maybe you can relate!

The one thing I learned from all of that is that life can plummet in an instant, when you least expect it and…

On the flip side of that, life can Quantum Leap in amazing ways too.

I want to share with you Step 1 of 3 steps that will immediately make the difference between struggling and pain, living paycheck to paycheck, to a life where you have more than enough, more consistent paychecks, and more to be grateful for!!!

Step 1   

STOP Being a Realtor and START Being A Business Owner!


No seriously…stay with me.  I want you to act like a Business Owner for a moment.  Pretend you’re the owner of an insurance agency, a florist shop, or any brick and mortar biz.

What would you be doing?

Would you need to show up every day to a specific location to open the doors? Would you have overhead of any kind, staff that was there to help you with customers, paperwork and ordering, while you did the important tasks of finding new business through marketing, networking, advertising, etc?

Of course! There’s not a million-dollar business out there that doesn’t have support staff, accountability to the numbers, and a company culture of bringing real value to their customers.

Would you be surprised if I told you NO ONE wants to do business with a Realtor? NO ONE! They want to do business with business owners.

So, here’s the Million $$$ question:  If you were a business owner,would you hire YOU in the sales role for that business? Or would you be more inclined to hire YOU as an admin for the business?  

You can either be one or the other, but you can’t be both…and quite honestly, admins don’t make the kind of money you want to make.

So, if you answered NO, I would not hire myself in a sales role, then you’ve got some changes to make.  You need to leverage more of your administrative time to someone else so you can focus on ‘getting new business’ and not on administrative tasks.

So, STOP being a Realtor and START being a business owner!

Show up every day, focus on the important task of ‘getting new business’, but do it with the same fire and accountability as if you owned a business and had payroll and overhead and staff depending on you. 


Feel that pit in your stomach? That’s the urgency you need to feel every day.  Remember, if you want consistent income you’re going to have to have consistent lead generation.

For you to have the multiple 6 and 7 figure income you long for in your real estate career you’re going to have to step up, learn how to leverage without going broke, and work your business like a business.

Next week I’ll be sharing the 2nd step to ramping up your business immediately!  

Comments (5)

Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Karen Coffey what a great post....this is sure to be a FEATURE.... that description is how I felt everyday and I handled everyday of working as if it were going to be the last opportunity to secure business.... and as a result, I was never short of business...never....

Feb 17, 2016 09:35 PM
Karen Coffey

Thank you Barbara! So true!

Feb 17, 2016 09:37 PM
Wayne Golliday
Mobile Home Sales of Florida LLC - Jacksonville, FL

Karen.  That was a very good post and I could not agree more.  You are an inspiration for sure to all new people starting out.   Thanks for inspirational story. 

Feb 17, 2016 09:47 PM
Tamara Elliott-Deering
Central Metro Realty - Austin, TX

Karen, thanks I've been tiptoeing around prospecting the last few weeks, I know I need to do it but I keep finding excuses to avoid it, thank you for providing the inspiration and the kick in the backside to do it.

Feb 17, 2016 10:30 PM
Joan Dickie
Keller Williams Premier Realty - La Crosse, WI
Keller Williams Premier Realty

That's were most people fail in real estate, treating it like a business.  It took me a couple of years before I figured it out.

Feb 17, 2016 10:48 PM
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 602.710.8161 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

I like this idea of looking at your skills and your role in your business, as being your hiring manager. :)

Feb 17, 2016 11:04 PM