Ask just about any business owner and they will tell you that it’s very competitive in their respective markets.
Doesn’t it seem that there are so many others out there just like yourself, vying for pieces of the same pie? When you really think of it, others in your profession offer pretty much the same products and pricing as you do, right?
So how do you separate yourself from other real estate professionals? Relationships.
And how can you cultivate better relationships with your current customers and prospects? Consider offering value added education and services that can help them protect and improve their homes and quality of life.
Host an evening at your office or rent a room at a hotel or restaurant, and invite your clientele to attend- for wine and cheese, light snacks, or even dinner. Feature a program with one or two speakers who can provide information or services your audience may find beneficial.
Great subjects include home décor/repair/remodeling, insurance, tax advantages, gardening/landscaping, investment property, refinancing, debt consolidation, wills/legal concerns and more. Look to the headlines for topical subjects and different ideas – identity theft protection, for example.
Clients who attend will learn a lot. Even those who cannot attend will appreciate the fact that you cared enough to invite them. It never hurts to stay in touch, and keep your contacts thinking good things about you. After all, isn't that where repeat business and new referrals come from?
Add value to your relationships, and you will strengthen your business.
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