YouTube, WordPress, Periscope, SnapChat? What in the Wonderful World of Disney? Do I really, really need to be active in all these places too?
If a picture is worth a thousand words, and sometimes it can be, then a video must be worth millions. Well, the math doesn't exactly work out that way but multimedia with video is definitely one of the most powerful tools there is. Just about the only thing more powerful is to physically be standing with the prospect as they transform into a customer and then to a buyer.
If you do not know who Sunny Lenarduzzi is, because she's not exactly in our marketing sphere, let me introduce her to you briefly. She's the only person I know who has ever had anything to do with a web campaign that generated over 1 billion (yes, 1,000,000,000) impressions in a single day. I could go on but I think that's enough. Except to say she's approaching 2,000,000 views on YouTube. And she's a Periscope and SnapChat standout. Okay, that's good.
Suffice it to say she knows how to use video. And we're fortunate enough to get to spend about 20 minutes with her on March 1, 2016 on Social Media Edge Radio as she gives us some tips about how we can use video to power market our products, our services, or even ourselves.
You can always listen to the show in the archives on the site or on iTunes but nothing beats being there live and even getting in the chat room to ask your questions directly.
Social Media Edge Radio was founded in 2008 and has featured some of The Top Guests in online and social marketing almost every Tuesday since then. Except for the few months we took off to let the cobwebs clear!