The other day, I got a phone call from a very nice woman. She asked me, "Do you do manufactured home loans?" "I certainly do", I said. She then asked me a number of other questions about manufactured home mortgage loans. She confirmed she was needing financing for a double wide home.
I asked a number of general questions to determine whether this particular home fit program guidelines. I also asked routine questions about her and about her spouse and their income situation. With these questions asked, I was able to narrow down her mortgage loan options.
After it appeared that all the possible problems had been eliminated, I asked if she would like me to take her application while we were on the phone. She asked, "you can do that"? I said "yes" and we began. When we got to the address, she gave me the street number and street name. I wrote it down, then asked for the city and state. That's when she told me the name of her home town followed by her home state; Louisiana. Whoops !
Unfortunately, I had to tell her I don't do home loans in Louisiana. I hated to do it because she was so excited to learn that I do handle home mortgage loans on manufactured housing. I heard a deep sigh come through the phone. She thought she had found a solution and then it was dashed.
I said "don't get discouraged, I don't do mortgages in Louisiana personally but I can help you find a lender that does". She perked up and said, "I went online and your blog post on manufactured home lending was the first one that came up. I read through it and felt I had found my answer. I read your profile and was very impressed with your knowledge and experience.
As she continued, I went into my contacts and went through several of my resources including ActiveRain. I found several Louisiana lenders that I felt comfortable recommending and shared the names with her. Turns out that even though she lives in a rural area, I had found her an acceptable lender.
Their office is within just 40 miles of her home. She could not believe I not only took the time to answer all her questions but when I discovered she wasn't in my primary area; that I had taken the time to connect her to a local mortgage lender that handles manufactured homes in her local area.
I didn't intend to reach out to customers in Louisiana but it is one of the advantages of online marketing. When you put out quality information that is on point for the reader, it WILL get found on the Internet. When I got off the call, I sat back and thought about the benefits of ActiveRain blogging.
If you are new at this business, you have to get a foothold on the Internet. It doesn't happen overnight so you cannot expect instant results. Have faith that you are building a presence online by being diligent and offering quality content. Whether you do it yourself or hire someone to help you with getting your website noticed, it can have an excellent return on investment.
Beyond marketing on the Internet through your ActiveRain blog, it is also a valuable referral tool. ActiveRain can connect you to people in all markets across the United States and by following these folks, you can determine which one will fit the needs of a client of yours or a stranger needing help.
Without blowing my own horn, this example can be a learning tool for everyone. Stick to your plan and keep your ActiveRain blog and contacts current. As you can see in this story, IT DOES WORK !
If ActiveRain is not part of your marketing plan, I'd suggest you reevaluate that decision. When you do; you should ask yourself, . . . . .
Does Your Marketing and
Writing a Blog Really Work?
You Bet It Does !
Deanna Early is the # 1 ranked Mortgage Loan Originator in Franklin County, Virginia as scored by the ActiveRain real estate site. She is a Nationally Licensed Mortgage Loan Originator for American National Bank and Trust located near Smith Mountain Lake, Virginia. She does both purchase and refinance loans throughout the state of Virginia. She is a residential loan originator and provides home loans, construction loans and lot loans as well as second or vacation home loans and investor financing.
Please visit her website at www.DeannaEarly.com and learn more in the Virginia Mortgage Blog.
You can contact her for your financing needs at (540) 721-2349 or by email at "firstname.lastname@example.org"
The views expressed in this post are mine only and do not necessarily reflect the views of American National Bank and Trust Company. Any scenarios presented are for illustrative purposes only and are not intended to refer to or represent any actual or specific clients, negotiations or financial transactions.