Real Estate Internet Leads can be tricky.

Reblogger Praful Thakkar
Real Estate Agent with LAER Realty Partners

There are people who believe strongly

that Internet Leads just don't work!

And there are some who wholeheartedly agree that it does.

What is the difference?

It's how we handle the leads.

Yes, they can be tricky, as mentioned in this re-post from Jack Solloway.

Original content by Jack Solloway

Right Choice Realty

 

Internet leads can be hazardous to your health and your wealth as I found out the hard way a few short years ago.  Here's a quick recap of my story.  Between January and May 2012 I accumulated 685 internet leads from a push ad campaign targeting buyers from cities around the country that LOVE Lee County, Florida homes.  That was the easy part. 

Now, I assigned these leads to a group of ten agents with high hopes that we would close 1 out of 10 leads and whoopee, the money flows in.  The leads cost me roughly $14,000 in ad expenses over a year and my journey to recoup the initial investment began.  Or so I thought.  Most of my agents had very few positive experiences in performing follow-up on "internet leads".  They were pretty good at sign calls and such, but, internet leads pose several hurdles that many agents fail to recognize and adjust to.

 

Hurdle #1   -  Internet leads are clicking around faster than buyers in cars can drive around inquiring about homes.  You are likely not the only "lead gatherer" who will be vying for the clients attention.

Rule # 1    -   Get to the potential client FAST, FIRST and Friendly!  Remember these are internet leads and the folks are clicking away on more than just your site.  First come first serve.

Hurdle #2  -   Internet leads typically begin their search earlier in the "home shopping" process and may require a longer "incubation period" than your average yard sign caller who is actually on the buying fast track in comparison.

Rule # 2   -   Don't abandon the lead early.  Early termination of working an internet lead can be costly to the purchaser of the lead and to the expectations of the Realtor assigned the lead.  Patience and diligence is key.  Not everyone is cut out for this type of lead as I certainly found out.

The good news for me?  Internet leads typically begin their search earlier in the "home shopping" process and may require a longer maturation time than your average sign caller who has more immediate goals.  I was actually able to recover and get several more closed.  Also, I have about 45 buyer leads actively participating with one of my agents currently.  This Realtor was originally a part of the initial experience. He is so loving life right now.  As a matter of fact, he closed one this past month that was literally 20 months old.

In closing, I believe setting the proper expectations on time to close with the responsible agent(s) is crucial. Failure in this area may negatively impact your team's ability too convert internet leads or even want to try, period.  Take it from me; "Inernet Leads are Tricky".   

 

Best of Luck,

Jack Solloway, Mng Mbr

Right Choice Realty, LLC

 

 

 

Fort Myers homes, Internet Leads, Lee County homes, Sanibel homes, Bonita Springs homes, Estero homes, Naples homes, Cape Coral homes, Right Choice Realty, Internet Lead Conversion, Real Estate Leads, Florida homes

 

 

Jack Solloway, President & Founder

Right Choice Realty, LLC

(239) 333-BEST

www.333-BEST.com

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
ActiveRain Community

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainer
1,756,848
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Praful.  Very interesting reblog by Jack.  Nothing is easy.

Feb 28, 2016 01:28 AM #1
Ambassador
3,113,723
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

 Now that was a very interesting post that I missed Praful Thakkar. I am still thinking about it...

Feb 28, 2016 03:09 AM #2
Rainmaker
3,983,713
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Not only tricky but down right pain in the butt, but we need to follow up on them

Feb 28, 2016 07:29 AM #3
Ambassador
4,301,228
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Thanks all for stopping by and your comments.

Mar 10, 2016 10:54 AM #4
Ambassador
4,301,228
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Indeed they are tricky - and we need to nurture them.

Mar 10, 2016 10:54 AM #5
Ambassador
4,301,228
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Interesting post from Jack - yes, Conrad.

Mar 10, 2016 10:55 AM #6
Ambassador
4,301,228
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Specially this post that really makes me  think - are we following them right?

Mar 10, 2016 10:55 AM #7
Ambassador
4,301,228
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

William - I get it, however we got to do what we got to do.

Mar 10, 2016 10:55 AM #8
Ambassador
4,301,228
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

If we want to capture Internet leads, we better follow up with them.

Mar 10, 2016 10:56 AM #9
Ambassador
4,301,228
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Paul S Henderson - yep, simple two rules in this post on what we should do with Internet leads.

Mar 10, 2016 10:56 AM #10
Ambassador
4,301,228
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

And at times we get so busy...we just can't follow up with them.

Mar 10, 2016 10:57 AM #11
Ambassador
4,301,228
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Of course, the post is about working with right team members - for follow up the Internet leads.

Mar 10, 2016 10:58 AM #12
Ambassador
4,301,228
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Thanks all for stopping by and your comments.

Really appreciate it.

Mar 10, 2016 10:58 AM #13
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Ambassador
4,301,228

Praful Thakkar

Andover, MA: Andover Luxury Homes For Sale
What did my neighbor's home sell for?
*
*
*
*
Spam prevention

Additional Information