We Have Come To Praise Naysayers, Not to Bury Them!

By
Services for Real Estate Pros with Napa Consultants

As a luxury real estate marketing professional, it is important to maintain your vision when selling properties that have inherent challenges. Do not dismiss naysayers because they may be the very people who can spur you to success.

 

In our humble or esteemed opinion, we praise naysayers and value them.  Neither one of us has a reason to bury them.  They are part of the human equation and we need them.  They serve as the contrast, in our lives.  We would not know the difference between an optimist and a pessimist, if either side did not exist.  

 

Like gloomy days, they help us appreciate sunshiny days.  They also help us build our confidence, by giving us an opportunity to clarify our own perspective.

 

One of Ron’s first listings in commercial real estate was a three-story very skinny office building (30’ frontage x 80’) with two parking spaces on Wilshire Boulevard in West Los Angeles.  It had been used as a combination of office and retail. The owner of the building was an optimist.  And he chose the perfect optimistic agent to represent the property.

 

The majority who looked at the building said, “It will never sell, it is too skinny, overpriced, blah, blah, blah, and you are wasting your time!” Many of our friends echoed that opinion. All these comments strengthened Ron’s resolve.  As far as he was concerned, he only needed one buyer to buy the building, and he was certain that buyer would show up.

 

A month later, a mortgage company bought it for the exact price Ron listed it at.  Last year, as we were driving on Wilshire Boulevard, we noticed that the same owner was still occupying that building!

 

Praise naysayers, don’t bury them, they may be the very people who can spur you to success!

 

Written by Ron & Alexandra Seigel- 

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Ambassador
1,290,070
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Great to see this positivity reflected in The Daily Drop. Not enough of this in our worlds--we can ALWAYS use more! Congrats, my friends. Tell me, did you get to see I Am yet? (Been a busy day here with two new listings...handling all of the "live" stuff for today and tomorrow, AND a sale pending!) 

Feb 29, 2016 10:19 AM #23
Ambassador
2,674,543
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Good entry for the naysayer contest.  

 "  And he chose the perfect optimistic agent to represent the property."

Feb 29, 2016 10:37 AM #24
Rainmaker
198,544
Joy Bender
Pacific Sotheby's - La Jolla, CA
#1 San Diego Luxury Real Estate Digital Marketer

Awesome story. It's amazing the mortgage company is still there this many years later!

Feb 29, 2016 12:17 PM #25
Rainmaker
3,685,150
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905 we are a bit tired after a third day of intensive yoga.  It is doing wonders for us.  I had no idea about the daily drop, for some reason we no logner get it.  Love that you had a busy day and a sale pending, we are so delighted for you...Ron is busy finishing another video for the site we just finished....  We will catch up and talk this weekend at the latest.  Hugs to Larry and the sweet furries.  Pearl and Della coming home soon?  A

Feb 29, 2016 12:39 PM #26
Rainmaker
3,685,150
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Joy Bender they were good people, and the building is now worth at lot more than the million dollars they paid for it many years ago.  It was a good little building and skinny!  Ron did that in his first year in commercial real estate.  A

Feb 29, 2016 12:40 PM #27
Rainmaker
3,685,150
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Margaret Rome, Baltimore Maryland What an elegant picture of you, very nice.  It works when two optimists meet each other, and Ron found a third optimist to buy the building.  People like doing business with people like themselves. Thanks for takingt the time to comment, and we wish you a great March.  A

Feb 29, 2016 12:42 PM #28
Rainmaker
3,685,150
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Noah Seidenberg I love bragging about Ron, he is the best, and was an inspiration for me to join him in real estate.  A

Feb 29, 2016 12:43 PM #29
Rainmaker
3,685,150
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Roger D. Mucci thank you as always for your kind words.  i really enjoy our relationship with you on AR, and one of these days, we have to meet up.  I know we could charter a plane with all your fans and meet up in Ohio..Perhaps between Michael Jacobs , Endre Barath, Jr. and Dick Greenberg we could make it happen.  What an Active Rain hoot camp we could have...Pass the Dewars, Champagne, beer and fine wine.  LOL A

Feb 29, 2016 12:45 PM #30
Rainmaker
2,673,043
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Well how about that, Alexandra like you said similar to mine:)) but clearly we both have the same motivation and we are preaching to the same Choir:)) Congrats to overcoming all the Ney Sayers.... would not have expected anything less from you... As to your comment above is there like a Road Trip I need to plan for??Endre

Feb 29, 2016 12:52 PM #31
Rainmaker
3,685,150
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Endre Barath, Jr. It would be fun to gather all of Roger D. Mucci 's fans and go have a meet up in Ohio, our own version of Active Rain Boot Camp, except that I would change the name to HOOT camp.  We have so many taliented people that could get behind the whole idea...I don't know where to begin with that one!  A

Of course, we are on the same wave length, genius abounds when it comes to that...A

Feb 29, 2016 12:56 PM #32
Ambassador
3,630,347
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I agree that when someone says no you can't I want to show them yes let me show you. Good post A. Have a terrific Tuesday.

Feb 29, 2016 10:12 PM #33
Rainmaker
1,428,654
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

You should always look for opprotunities, not problems.  In fact other peoples problems can be your opprotunity.  

Mar 01, 2016 01:02 AM #34
Rainmaker
3,685,150
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debbie Reynolds Thank you for your kind words, and we all have the same type of reaction.  So we are thankful and appreciative of all those who say YOU Can't!

Mar 01, 2016 01:27 AM #35
Rainmaker
3,685,150
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Gene Riemenschneider that is exactly what naysayers bring---lots of opportunity, and they should not be critiqued, they are doing us a service.  A

Mar 01, 2016 01:28 AM #36
Rainmaker
436,035
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

This happens with houses quite often!  You thing there is an obvious negative/objection--then that very issue isn't a problem for a particular buyer. Stay positive, there is always a buyer!

 

Mar 01, 2016 04:38 AM #37
Rainmaker
3,685,150
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Mary Hutchison, SRES, ABR thank you for your comment, and I agree with you.  What is a negative to some is a definite positive for others.  Wishing you a wonderful March.  A

Mar 01, 2016 04:55 AM #38
Rainmaker
336,782
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Ron & Alexandria, this is a great example of not letting the negative direct your lives. Your example is a great testimony of your positive attitude.

Well done.

Mar 01, 2016 08:43 AM #39
Rainmaker
519,556
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

I was going to say the I don't need any nay sayers since I am married but that would be an unfair and unkind smart remark to make about the woman who has loved and supported me for many years.

Mar 07, 2016 01:46 PM #40
Rainmaker
596,292
Nancy Laswick
United Real Estate - Phoenix, AZ
Your REALTOR® For The Valley Of The Sun

Gotta love those naysayers Ron and Alexandra Seigel  they provide invaluable motivation. In the words of Joel Weldon, "Success comes in cans not cannots".

Mar 10, 2016 01:12 PM #41
Rainmaker
57,970
Beth Bromund
Coldwell Banker Weir Manuel - Rochester, MI
REALTOR (248) 651-3500

I had never really thought about the positive effect naysayers could have, but you are right!  Thanks for helping me gain a new perspective!

Jan 19, 2017 06:21 AM #42
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