As a luxury real estate marketing professional, it is important to maintain your vision when selling properties that have inherent challenges. Do not dismiss naysayers because they may be the very people who can spur you to success.
In our humble or esteemed opinion, we praise naysayers and value them. Neither one of us has a reason to bury them. They are part of the human equation and we need them. They serve as the contrast, in our lives. We would not know the difference between an optimist and a pessimist, if either side did not exist.
Like gloomy days, they help us appreciate sunshiny days. They also help us build our confidence, by giving us an opportunity to clarify our own perspective.
One of Ron’s first listings in commercial real estate was a three-story very skinny office building (30’ frontage x 80’) with two parking spaces on Wilshire Boulevard in West Los Angeles. It had been used as a combination of office and retail. The owner of the building was an optimist. And he chose the perfect optimistic agent to represent the property.
The majority who looked at the building said, “It will never sell, it is too skinny, overpriced, blah, blah, blah, and you are wasting your time!” Many of our friends echoed that opinion. All these comments strengthened Ron’s resolve. As far as he was concerned, he only needed one buyer to buy the building, and he was certain that buyer would show up.
A month later, a mortgage company bought it for the exact price Ron listed it at. Last year, as we were driving on Wilshire Boulevard, we noticed that the same owner was still occupying that building!
Praise naysayers, don’t bury them, they may be the very people who can spur you to success!
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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