A Lesson in Leads

By
Services for Real Estate Pros with CMG Financial and Expansion Marketing Services FA100050874

A Lesson in Leads

 

Haven’t we all wondered a time or two (or thirty) how best to convert our leads to customers? Check out this story for a lesson in leads and just how simple it can be to make that conversion happen!

LEAD CONVERSION 

You see, a few months back we here at Williams Title Company Denver CO,
decided to enter the market for a new web developer/programmer for our website.

I arranged for us to meet with 3 prospects … one was a personal referral, one was an online find, and the other was scoped through someone else’s website. After meeting with the three we decided to go with the online find even though we were very impressed with the personal referral.

 

The ink dried with the “online find” and I reached out to the personal referral to let him know that we would be going a different direction.

 

The personal referral took this news like a champ – he was professional and grateful for the time we had spent together. But he didn’t stop there ….

 

For the next few months I received periodic text messages  (my preferred method of communication) asking if there was anything he could do for us,
simply asking how everything was going, and even offering advice if it was needed.

 

Well, his persistence paid off!
I am proud to announce that we have now officially hired
Ben Winter with Winter Design Group
to take over our website management!!!
The moral of the story: FOLLOW UP! STAY PROFESSIONAL! STAY IN TOUCH!

 WINTER DESIGN GROUP COLORADO

Ben has been a huge help to us, jumping in to get projects done at a moment’s notice (our bad) and providing professional advice to help us SOAR!
We cannot wait to see how the relationship with Ben develops.

 

If you need a reliable, consistent, and kind person working on your online profile,
contact Ben Winter with Winter Design Group

 

AND Follow Up with your leads!

Posted by

EXPANSION MARKETING SERVICES

Comments (29)

BARB KELLEY
NextHome Realty Center - Cypress, TX
The 'Golden' Experience Team!

Great post and welcome Ben!!

Mar 02, 2016 09:51 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Thanks for this post.  A great reminder that No does not always mean no ... it just means "Not Yet!"

Mar 02, 2016 10:57 AM
Erin Bates

Ha, that gave me a good laugh. No means, ask again tomorrow. 

Mar 03, 2016 01:41 AM
Sussie Sutton
David Tracy Real Estate - Houston, TX
David Tracy Real Estate for Buyers & Sellers

This is true. If at first you don't succeed try and try again.

Mar 02, 2016 12:25 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

So - the online find wasn't such a great find? 

Mar 02, 2016 12:27 PM
Erin Bates

Unfortunately no, they were very kind people but just could not get the job done. The straw that broke the camel's back was when they said "we will get back to you tomorrow, we are meeting with some very important clients today". Hmm. 

Mar 03, 2016 01:43 AM
Jackie Adams
Idaho Falls, ID
Jackie Adams

Good advice and it reminds us that we can't just be online (although that is a good place to be) but we have to be face to face with people and follow up, follow up.  

Mar 02, 2016 12:49 PM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

I love the Winter Design Group Logo! I'm glad you found the right fit for your company.

Mar 02, 2016 01:38 PM
Erin Bates

Isn't it nice! I just love their logo and I am hoping that when someone googles Winter Design Group Colorado it will pop up from this blog! :)

Mar 03, 2016 03:56 AM
Robert Hicks
United Country River City Realty - Savannah, TN

Great Lesson Here..  Basic's,,, always back to Basic's... Thanks for taking time to remind us..

Mar 02, 2016 09:40 PM
Erin Bates

THANK YOU! You are so right, we often get caught up in the new technologies and forget that people just want to connect. 

Mar 03, 2016 01:46 AM
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Turning suspects into prospects should always be your goal. As you email, text and direct mail your list, make sure to mix that with a phone call...

Mar 02, 2016 11:03 PM
Diane Collier
Keller Williams Northern Colorado - Winter Park, CO

Thank you for sharing, as I may be in a position to take a look at this close.

In KW BOLD class now.

Mar 03, 2016 12:24 AM
Erin Bates

NICE! Great class from what I hear. It is an awesome idea to come up with a plan of action for how to convert leads and obviously follow up and personal connection is key. 

Mar 03, 2016 01:46 AM
Theresa Akin
CORPUS CHRISTI REALTY GROUP - Corpus Christi, TX

Great story, Thanks for sharing!

Mar 03, 2016 12:42 AM
Jill Winchel
Royal Shell Real Estate - The Koffman Group - Cape Coral, FL
We make it easy. You make it home.

Stay professional and follow-up are key. We have some online leads that tell us they are working with another agent. We make a note but then follow-up at a later date just to see if they're still happy with that other agent, who obviously doesn't have a website as good as ours. :)

Great post!

Mar 03, 2016 01:54 AM
Erin Bates

That is PERFECT. I bet you have had lots of people smiling to think that you still cared about them even when they had another agent. 

Mar 03, 2016 03:57 AM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Thanks for sharing Erin. You are so right that time can change things. We need to be patient and professional and we will reap the good results.

Good post.

Mar 03, 2016 07:22 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It's the art between trying too hard and not trying enough. It's a weird balance and teeter totter.

Mar 03, 2016 03:01 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I mean, timing really is everything and then there's not waiting too long also. That's yet another balance. John Wiley

Mar 03, 2016 03:02 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hi Erin --- what a powerful example.   Ben Winter has a positive attitude that will likely bring the best possible results for Williams Title.  This sounds like an ideal match.   

Mar 03, 2016 11:39 PM
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Your post provided us with a lot if wisdom, and for me, inspiration, so thank you Erin!
Yesterday a seller called to let me know they chose a different agent. I was disappointed! Still, I was graceful and professional, and quickly sent an email to their cousin-a high end agent in another market who had referred me - and thanked her for the opportunity.

Mar 05, 2016 02:00 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Erin, you offer tons of wisdom in this post, so glad you found Ben Winter, I'm confident he will add tons to Williams Title Co.

Mar 08, 2016 06:26 AM
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Very smart advice except in real estate if we lose a listing, we can't follow up.  I still mail my "farm" cards to those that didn't list with me, and try to include relevant data but personal phone calls are out.  Love the concept and this is a great piece of advice for us if it doesn't involve a listing. Staying in touch is key, even if we feel the other party isn't interested.  

Mar 14, 2016 02:19 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Erin Bates ,

Wow for the life of me I don't understand why this post isn't featured! I caught your post when Winston Heverly reblogged. What a power example of how good communication and follow up is the best route to take! It sounds like you made the right choice!!

May 15, 2016 11:04 PM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Erin Bates I just saw this posted with a reblog from Winston Heverly ...and I'm so glad I caught it....what a great story....and so many good lessons to learn from this one post....another post that MISSED being a FEATURE....it's worthy....

May 15, 2016 11:07 PM

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