What You Need to Know About Video
Video Syndication 101
By now, I would hope you have all had the chance to create and post a video or virtual tour on one of the online platforms (YouTube typically being the most popular). Your kids, grandkids, dog, cat, whatever, I'm sure you have at least one out there! Have you ever syndicated your video? Video Syndication 101 is your first step to getting noticed.
So what did you think? How do you think you did? Do you think you made it SEO friendly and searchable? Believe it or not, there is a method to posting to help you get better ranking for your videos and, thereby, more leads to your site!
FYI, Video ranks faster and higher within Google and Bing. The reason? These platforms believe that those who take the time to create and post video are more serious about their efforts. So the obvious point here, is that you should welcome opportunities to create more videos.
Video syndication is a way for you to take one video and syndicate that video to upwards of 25 different video sites. So you can see video is a very powerful tool. The logic of video syndication is the same as listing syndication. The more platforms you are on, the more your content appears online, and the better the rankings in the search engines and the opportunities with getting more leads.
Also, did you know that YouTube is the World's Second Largest search engine? Yep! So how many Agents do you know that post regularly on this platform??? I would guess, very few.
Personally, I think the main reason people don't create as many videos as they should is because they do not like to be on camera, because they think they look odd, or their voice sounds funny, or they don't have anything to say.
I tell you NONSENSE!! Have you seen some of the people out there who have been successful with videos?
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Not all are good looking! - Not all are even in the video!
So this should not be a set back for anyone!
Here are a few ideas to get you started and hopefully your results will keep you motivated.
Take a video about yourself and how you have grown your business to be able to help others. Create a similar video just using pictures with words and you don't have to speak at all. Listings are, of course, the main source for most agents, but why not take a video of the neighborhood too while you are there to list the home? (you can get college kids to do this in a heartbeat and most will be much better at it than you are!)
How about the ribbon cutting ceremony for the new park in town? Say something cool to go with the video and remind people that only "this piece of video" can be found on your website, blog or YouTube channel.
I have hundreds of ideas for videos and have lots more advice as to how to get the most from these videos you post. There are methods to my madness and much more to teach you .... but soon young warriors.
In the learned words of Mr. Miyagi:
"First learn stand, then learn fly. Nature rule, Daniel-san, not mine!"
So next time let's review more about what an awesome addition video and CORRECT video syndication can be!
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