Let's face it the real estate professional is in the business of providing fresh, current information.
Drive through, on demand day or night quick and you better get all the order correct. If you want them to come back to build toward a purchase. Or to sell when what they bought from you becomes a new listings to hop onto the round and round MLS real estate carousel.
On property listings, on the local area where the real estate populates the in town neighborhoods or rural countryside, folks have questions needing answering.
Your don't want your real estate customers relying on the big west coast portals that take what we feed them and mess it up royally.
Where the agent or broker is limited by the platform and so much is left out that is pertinent to know about on the other end of the signal.
(Argghhhh If one more seller asks why their listing is showing up as not for sale when it is or as for sale when you already had the closing, I'll eat my LL Bean hat. )
The buyers, sellers want to deal direct, with the local expert who lives in the market where the property listings for sale swim. To learn that today the price was reduced on the cute cape. The owner of the 100 acres will sell the parcel in two pieces so now you can buy what you can afford. And has just this afternoon decided to offer generous owner financing terms to boot. 
Texting those answers right now and providing the links this very moment.
To dig in, drill down through into the deep tasty pools of information is beyond just being helpful or courteous.
It is necessary for survival as the professional real estate agent or broker who becomes a media stream of information manager. That makes you stand out from the guy in the undersized plaid sport's jacket with the grin hanging out by the real estate office water cooler.
Or powder pink leisure suit lady with Clairol number 26th strawberry rhubarb red mullet hair style. The Polaroid eight pack black and white prints developed holding them under your arm pit on a cool day.
Holding down a handful of ancient listings developing DOM rot who is stuck in the 1980's way of doing the 9-5 limited real estate local business. Still using messy blue carbon copies and hand delivered contracts to the banks and attorney's office.
And with the Internet on the scene, the marketing area of the real estate property listings we list and peddle, it is not a coverage area of a just a few blocks or miles.
And that's all she wrote. Heck no.
The marketing arena is the four corners of the World.
The online buyer or seller is out there in the wild blue yonder looking into the market area, the property listings for sale in it.
How to tap them on the shoulder and make eye contact. Get within earshot. Only limited by the wattage or horsepower of your marketing reach and frequency or the depth of your realistically priced property listings of all types and locations.
The folks out there in the hinterland are overbooked tres, mucho busy.
Their time during an office waiting room visit that bogged down just opened up a few minutes to connect. Or it's 10:30 at night and the lap top opens as the recliner leans back, feet go in the air. For a few minutes before shut eye, lights out and the sand man arrives. You're on real estate whiz.
Videos help the show and tell 5,6,7,8 dance routine when the physical office is dark as the inside of a cow.
But so does the information delivery systems, using text messaging in real estate.
Warm, fuzzy, fast. Texting is one of the easiest, quickest ways to respond to buyers and sellers in a personal way. up up and away. Problem solved, information relayed with a tap tap tap and hit the send button.
To everyone to keep them up to speed and in the loop.
Dealing one on one without some third party go between platform that leaves so much out and causes the stall to correct the missing information because no fields, no spaces on their site to cover it.
It is not how much you say, it is the availability right now when the itch to scratch some real estate, to quench the thirst on the local area information urge hits. Knowing someone is out there. At the helm guiding the real estate buy and sell process.
Be prepared. Idle and wait for the text, email, voice, flare signal to go up overhead. Real estate is a jealous master and we work so you don't have to, to enjoy your life.
Read more on the blog post article texting, text messaging in real estate.
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