Can a home seller and Realtor co-market the listing successfully?
1. The seller can help the home selling process by posting the Realtors fliers at the office and directing all 2nd tier real estate questions to their agent.
2. Home sellers should take full advantage of free avenues through social media. When I list a home I send my sellers 'links" to mobile websites like this one: 11830 Brydan Drive. Giving a homeowner a sense of involvement also reminds them that their effort (besides cleaning the house) is important. Sellers should post links on their Facebook wall, Google + or anywhere else that could help maximize online exposure.
3. In many industries word of mouth is the most effective marketing tool. In real estate it would be helpful if the seller didn't just rely on their listing agent to do the talking. Home sellers can help the cause by helping spread the word. In some scenarios I provide a discounted fee if the seller procures a buyer for the transaction.
When the seller causes problems...
1. In no scenario should a seller place "an ad online," say through Craig's List or any other website without consulting the agent they hired to market for them.
2. Home sellers shouldn't make their own fliers, or place additional "For Sale" signs in the yard.
3. Unfortunately when Realtors offer "incentives" to the seller (if the seller finds a buyer) the whole situation can go south. Last year one of my clients assumed if a car drove up to the house (because of my sign) that it was an opportunity for "them" to hand me a buyer. This is precisely why a lot of agents do not offer any type of financial incentive to their clients if ... "they find the buyer." In another situation I had a Realtor friend of mine tell me that their seller was placing "for sale ads" in the newspaper with illegal and misleading catch phrases... and at the bottom it read: "Call my agent at ###-###-###." It made the agent look bad and it wasn't permitted by law. When the agent confronted their client / seller an argument ensued and the seller wanted to be "reimbursed" for marketing expenses. In the end, the listing agreement was terminated and the seller ended up going through another agent.