Hot Air or Puffery??

By
Real Estate Agent with Keller Williams Realty 0575737

There is a concept in advertising that pushes the bounds of exaggeration and deception called PUFFERY. In looking at things presented to you, products or services, a real estate property, a real estate agent, a hamburger, a hair cut place, WHAT are they telling you? Promotion or a lie?

Puffery is legal, deception is a lie, false advertising AND ILLEGAL. Susie is the BEST agent in town? Borderline deception but NOT. Puffery is opinion and subjective. The properties represented all sell in 30 days or less. WELL that better be factual, cause it can be CHECKED.

Evidence and Proof go with FACTS not puffery. People LIKE to exaggerate to sell you something. Everyone an agent deals with leaves with a smile, look at my feedback testimonials. WELL maybe they tossed out the bad ones, marginal.

JUST if you think something is a FACT think objective and look for evidence. If it is CLEARLY opinion, let it slide and just think you are being given a sales pitch. Hot air, an outright lie, run away. Puffery, just think a bloated balloon. There is a difference. Your agent is a windbag LOL.

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Ambassador
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Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Gary Woltal  i adore the picture and it does give one much to think about does it not 

Mar 05, 2016 06:11 AM #1
Rainmaker
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William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I seam to have encountered a gaggle of the puffery agents lately

Mar 05, 2016 07:12 AM #2
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Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

I think I've been watching too much election coverage.  The hot air seems endless.

Mar 05, 2016 08:33 AM #3
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Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Some agents just don't know the meaning of silence is golden Gary Woltal or you have the right to remain silent 

Mar 05, 2016 08:49 AM #4
Rainmaker
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Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

Nothing worse than somebody who is full of him or herself.  I steer clear of them/

Mar 05, 2016 09:18 AM #5
Rainmaker
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Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Some have the right to remain silent but they just don't have the ability. ;)

Mar 05, 2016 10:44 AM #6
Rainmaker
474,615
Sondra Meyer:
Star View Real Estate - Colorado Springs, CO
See It. Experience It. Live It.

Good morning Gary,  Ideally I try to avoid both in my marketing as it builds distrust .   I hope you have a great day.   

Mar 08, 2016 09:07 PM #7
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John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Good Monday to you Gary Woltal -

This puffed up frog has been to Albuquerque on several occasions and is always a crowd pleaser.  Hot air and all just like many of the political candidates this go around.  

Debbie ~

Mar 14, 2016 04:35 AM #8
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Gary Woltal

Assoc. Broker Realtor SFR Dallas Ft. Worth
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