It is my office policy that with in 12 months after hiring a new agent they must obtain a certification. I am in a very small market. We still set a higher standard for our agents, it becomes a win-win for everyone.
My business partner and myself only want the "Best of the Best" associated with our firm. This level of knowledge is unmistakable in our market. We pride ourselves as the most knowledgeable in our profession, however, we just attended a large meeting with the founder of our franchise, Dave Liniger. He made a comment that stood out above everything else mentioned that day. Dave said "You must tell your sellers that they have entered their home in a beauty contest that is in a price war". He spoke several times about how important it is to have your home market ready prior to entering it on the market. We were so convinced that we all have agreed to take the next certification course in July.
Soon, we will be amoungst the rest of this elite group and can talk shop. We truly can not wait.