My business cards is hands down one of the most productive marketing tools I use.  It makes a great first impression and in some cases generates immediate sales because people want their cards to feel like mine. Yes, I said feel.  Design isn't the only element in a business card. The stock type and finishes that are available also play a huge role in how you make that first impression. 

Here is our recent article about business card design that can give you some things to think about in differentiating your card from the competition and creating a memorable item that isn't just another rin of the mill style.

How to Let Your Business Cards Work for You

Your business card is more than just a piece of card stock. It’s your reputation. After the smiles, handshakes, and polite exchanges, it’s the first thing you offer to prospect customers and clients.

Is yours making a lasting impression? You put in the work when you meet, greet, and network. Make sure you seal the deal with a business card that stands out in a stack.

Design & Thrive
The design and color of your card should be taken as seriously as a business proposal. In fact, in many way, it is a business proposal. Your business card is what your prospects put in their pocket with the intent to follow-up.

But the odds are high that your business card isn’t the only one sitting in those pockets. At networking events, trade shows, and everyday exchanges, they are a dime a dozen. So how do you make yourself stand out against the competition when you’re not present to give your pitch?

By letting the card speak for itself.

Enlist the expertise of a professional designer to really make your card pop! A cohesive brand and design should extend to every branch of your company. Mirror the logo and color scheme across your website, brochures, banners, etc.

Corporate branding is laying the right foundation to ensure you’re targeting the right demographics from the beginning. It’s imperative to align a design with what appeals to your designated clientele. Take the time to really define what that looks like in color, style, and design, then build your brand from there.

Keep It Simple

Business cards should always be concise. Mimic your business’ brand while presenting all of the standard but necessary information. Always include...

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