Admin

This is your audience. What do you know about them?

By
Real Estate Agent with ReMax Realtec Group

Let me introduce to you the tech team responsible for creating one of the apps I have. They are in appearance exactly like the buyer and seller active in todays marketplace.

They hear a different drummer. Walk towards a different light. Are full-filled in ways different from the experience of most who are above 45 years of age. They are amazingly, delightfully, brilliantly different from me.

You have been invited to talk to them about opportunities in real estate, as a group. 

Do you know what you would say?

Would you know where to start to create the most effective invitation?

Do you think being in sync with the above audience is important?

Have you the skill to strategically position yourself and the audience properly allowing each one to permit themselves to say "YES" to your invitation?

What if your real estate business was built upon presenting to audiences, like the audience pictured above, instead of one homeowner at a time?

There is a little four letter word that creates this opportunity and transformation.

Four letter words.

Good and ugly are two.

The one that creates transformation, the four letter word that has proven to change lives, that has created and changed civilizations is spelled B O O K.

You have 5 seconds to capture that activation energy you feel right now. Do it!

IN comments below, share what the energy you felt was like and what you did.

Comments(2)

Show All Comments Sort:
Thomas J. Nelson, REALTOR ® CRS,ABR,PSA,RCS-D, CFSP
Big Block LPT Realty 858.232.8722 - San Diego, CA
Coastal San Diego, Veteran's & Retirees Services

It's a nice blog post reminder of being diverse. Bravo for seeing it and being a part of it-you're own App, I'm impressed! My audience changes frequently as San Diego is a revolving door for all ages & backgrounds, professions and housing needs. Given that I have several teens & 20-somethings in my own family, I feel very in touch with this generation, from my son, nieces & nephews as wells as some of my more recent clients and sales to 20-30 years olds. I'm young at hear, I still feel 27 and think that way, I've never understood people that "act their age". One of my greatest influences was my young at heart 99 year old neighbor Sunny, who taught me to play, no matter how old you get, have fun with this one precious life we're granted. 

I'm not currently "targeting" millennials, so I have no call to action to share with you, but I enjoyed your post. Although I do work with a lot of them in the military, one of my favorite groups to serve, because they serve us so bravely.

Mar 14, 2016 01:55 AM
Thomas J. Nelson, REALTOR ® CRS,ABR,PSA,RCS-D, CFSP

I just realized that all my assistants, the last 8 years have been under 30, in fact under 25 in 2 cases, I definitely learn a lot from them. Age can't determine intelligence, it may determine wisdom, but there are many smart (smarter) "kids" out there.

Mar 14, 2016 10:40 PM
Annette Lawrence , Palm Harbor, FL 727-420-4041

Working with the young. The young at heart. The young in mind. Keeps US young. I do envy your environment of a surrounding that churns with contemporary thought, youth seeking their foot hold, eyes still sparkling with anticipation, expectation.


Luxuriate in your surrounding and stay open to the curious inquiring minds that surround you.


Act your age. How can one act otherwise?


'Go ahead!" I say, "and sit on that swing and do it!"

Mar 14, 2016 02:06 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

There are 90,000,000 millenniums and more than 85% of them say their number one goal is to own their own home in the next year.  So I would say the word would be HOME!

Mar 14, 2016 12:54 PM