7 Tips on Using Facebook for Your Business

Real Estate Broker/Owner with Keller Williams Realty Landmark

By Lisa Pucar


More than 1 billion people are active on Facebook. The average Facebook user has 338 friends. Imagine talking to 338+ people at the same time about your business for free? Well, that’s Facebook for you. Facebook is a great tool for your business. You just need to use it correctly.

Personal Account: Your profile page

Business Page: The public page you create for your business




  1.            Post Often (on your personal account)

Post often on your personal account and less on your business page. Your personal account is where people can see what you’re doing daily, and it’s key to keep them updated. This way you are constantly on their mind. If you post too often on your business page it will be overwhelming to your followers. Instead take the time to come up with creative posts for your business page.




  1.            Socialize Everyday (on your personal account)

It’s easy to socialize or interact with people on Facebook. Set yourself a goal to impact 45 people a day on Facebook. You may be thinking “Who has time for that?”, “I have other things to do.. this would take me all day.” What if I told you that you could reach this goal in less than one hour total? Great, this will only take 45 minutes out of your day! 

I learned this practice a little over a year ago from a great Social Media Panel full of successful Real Estate Agents at the Keller Williams Realty Family Reunion convention in Orlando, Florida. I’ve broken it down for you here: 


Morning: 15 mins

  • Like 5 posts
  • Comment on 5 posts
  • Direct Message 5 people (Wish them a happy birthday, Congratulate them on an achievement..)


Afternoon: 15 mins

  • Like 5 posts
  • Comment on 5 posts
  • Direct Message 5 people


Evening: 15 mins

  • Like 5 posts
  • Comment on 5 posts
  • Direct Message 5 different people

And that's all it takes.. 45 minutes out of your day and you’ve made an impact on 45 different people in your life.




  3.     Don't air your dirty laundry (Keep it positive)

This is pretty obvious. Just don’t do it. Energy is contagious, even on social media. Display yourself in a light where people will want to work with you or buy your products. If you can't do that, then maybe you shouldn't be using Facebook for your business.




  1.            Post everything to do with your Business on your Business Page

Stay away from posting about your Business directly on your personal account. What you should do is first post on your Business page and then share the post on your personal account. That way you’re easily promoting your business, as well as giving your Facebook friends the opportunity to click on a link that leads to your business page. This could lead to more "likes" to your page. More likes = more business. TIP: Post links from your company's website and blog onto your Facebook Business page.




  1.            Join Facebook Community Groups

Joining groups is a great way to reach out to people. When you post in a Facebook group, all members are notified of your post. Many towns have their own groups, where members of the community post daily on happenings in the area. My town (Bayside, N.Y) has their own Facebook page and there are a total of 9,881 current members. Groups are great for gettting to know and interacting with different people in your community. Just be aware, many groups have policies where you cannot directly advertise your business. A great idea is to write a blog about the area or events in the area and then post it on your Business page. You can then share your blog from your Business page onto the group’s page. Therefore, you’re advertising your Blog as well as your Business page, but in a subliminal way.





  1.            Use Facebook Insights

Facebook Insights is a great tool to use and it’s free with your Business page. Use it to track your posts. It gives insight on how many likes and shares you’re post received. It also records how many people your post reached out to. This will help you figure out what kind of content people are responding to.





  1.            Use Facebook Ads

With Facebook Ads, you can set your own budget and you will not be charged unless someone clicks on your ad. You can promote your business page (more likes), promote your website, or boost a post.  At the least, I would highly recommend to boost a post whenever you feel that your page is not getting enough attention. Set a budget of 3-5 Dollars and run it for 3 days. Remember, you won’t get charged unless someone clicks. If you reach the maximum clicks for your budget, your ad will stop. A key feature is that you can set your targeted audience based on location, demographics and interests so that you can find the right customers to view your ad. 



Try implementing the above 7 Facebook tips into your business today!








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Jim West
Real Estate Technology Partners - Marysville, OH
Our Passion Is Helping 1st Time Home Sellers

Thanks for the great tips. Another one I would add is for agents to stop going to other agents business page and "like" it so they get likes back. I do not want gents liking my business page due to what the intent of the page is. It is a tool to relate to my geo area.

Mar 14, 2016 10:13 AM #1
Susan Laxson CRS
HomeSmart Professionals - La Quinta, CA
Local Knowledge & Global Network

This is a really good post for those who are just getting started with their Facebook business page or someone who needs to have a better plan (like me). Thank you for this informative post!

Mar 14, 2016 11:18 AM #2
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