Creating a rock-solid, robust real estate marketing plan is important for any serious Realtor® out there, and thankfully, you don’t need an extensive background in marketing to do it.
All you have to do is understand and implement the basics, and as time goes on, you’ll begin to see your real estate business grow bigger and bigger.
That said, here are our 5 top elements needed to create a robust real estate marketing plan – enjoy!
1. Build an Email List
It’s been reported that email marketing yields approximately a 4,300 percent return on investment for businesses in the United States, so if you’re going to market your real estate business, building an email list is a great place to start.
If people are opting in for your list from your website, that means that they are already interested in what you have to say, so half your battle is already won! Use this real estate marketing method to send out promotions, new listings, or just monthly newsletters to your subscribers to help keep them informed and in the loop.
2. Reviews and Referrals
Nothing helps to market your real estate business quite like reviews and referrals. A positive review means that someone was happy with your services, and will help to persuade others to give you a try. A referral is even better because someone actually took the extra step to recommend you to a friend or family member, meaning that new potential client is highly likely to choose you as their real estate agent.
Bottom line – reviews and referral matter. And don’t be shy about asking for them from your past clients – people get busy, and reminding them is often the only way to get the reviews you need.
3. Engage on Social Media
With so many people turning to social media platforms today, it makes sense to establish and maintain a presence on the ones where your paying clients spend time. The big ones like Facebook, Twitter, and Instagram are good places to start.
But just creating a Facebook page or Twitter account isn’t enough. You have to actually interact and engage with your fans and followers. Be helpful – share advice, articles about your key neighborhoods, and anything else you find useful. Promote your new listings and look for buyers, but be careful not to sound overly salesy or self-promotional. Social media is all about community, and if you want to succeed you need to work hard at building community through your social media presence.
4. Utilize Real Estate Marketing Print Materials
Despite our digitally-inclined society, print materials will always have a prominent place in any real estate marketing plan. There’s just something about having a postcard, flyer or mailer to hand to a potential client that really sticks with them, and farming your neighborhoods through the mail is an important part of building your brand.
Business cards are also extremely important for Realtors® because they provide a way for potential clients to easily remember you and recall your contact information immediately. And if your business card is a good representation of your brand, you’ll likely gain leads just by passing them out frequently.
5. Don’t Neglect Your Website
And of course, no modern-day real estate marketing plan would be complete without a fully functional, search engine optimized (SEO) website. For many of your potential leads, your website may be the first thing that they see – the first impression that they have of your business – so you need to make sure that it is a good representation of your brand, just like your business cards.
It’s important to focus on relevant and often location-based keywords to really make your website stand out from the competition in the search engine results. Maintaining an informative blog can be a great way to do this – just remember to always be adding value for your readers.
Creating a real estate marketing plan isn’t too difficult, but the most important thing is that you need to be consistent with it. Practically nothing in marketing happens overnight, so be patient and keep plugging away. With time, all of you marketing efforts will really pay off!