How Memorable are you?
By Gloria Schmitt
A friend recently called me out of the blue and asked me to recommend someone that could represent one of his clients during a business transaction. He prefaced the request with “I value your professional opinion”. What I found amazing was that instantaneously one individual came to mind. This got me thinking, what is it that makes one person stand out over another; what makes one individual more successful then someone else with an equal amount of experience, knowledge and professionalism? What makes you memorable?
The answer was blatantly simple – they leave a positive lasting impression. Some of the greats have written books, articles and even blogs about the topic but for me it boils down to the five B’s:
Be Informative and Prepared
Dale Carnegie addresses the issue of how to leave a lasting impression in his book entitled “How to Win Friends and Influence People in the Digital Age”. Two of his concepts resonated with me - “listen longer and “leave others better than you find them”. As real estate professionals, shouldn’t this be our ideal definition of our ultimate goal?
At Keller Williams Realty we are taught the importance of the five S’s – Set, Serve, Survey, Surpass and Sustain. Set expectations with your customers, service their needs, survey them each step of the way to learn what you could have done better, surpass their expectations and sustain the relationship.
Maya Angelou said it best “People will forget what you said, People will forget what you did, but People will never forget how you made them feel”. The importance of an emotional bond with your customer should never be underestimated. “Logic makes them think, emotions make them act” (Dianna Kokoszka: BOLD Law).
So I pose two questions to you – Are you leaving a positive lasting impression? Are you memorable?