Real Estate Consumer Communication Hacks

Title Insurance with Title Junction, LLC

After working in the real estate industry for a considerable amount of time we may think we know it all but this isn’t necessarily true. Your business is only as strong as your client satisfaction! So what can you do to refresh your consumer communication? 

Client Compassion

As professionals in the real estate field, you may see the same situation a number of times whether it be a bump on the road to closing or an anxious buyer. However, it is important to keep in mind that this may be the very first time that your client has gone through this and it’s understandable for them to get overwhelmed sometimes. Put yourself in their position and think “what would make me feel more at ease in this situation”?

Honesty is the Best Policy

With so many different people working together towards a common goal while changes are constantly being made within the industry, a hiccup may arise. If this does happen don’t avoid your client, confront them. Your client’s trust is what is most important, without it you can’t guarantee they will refer or utilize your services again. If an issue even has a chance of arising, let them know so they are prepared and knowledgeable on the situation at hand rather than confused. 

Be Socially Savvy

In this day in age (especially with so many millennials) prospective clients prefer to communicate in a variety of ways and not just by phone call. Don’t be afraid to send a quick text or make your professional business known on social media sites like Facebook, Twitter or LinkedIn. At the same time, make sure to weigh your content and outreach messaging fairly. You don’t want your messages to drive prospective or even current clients away because you’re following up on your 6th unanswered text at 10PM. 

Last but not least, don’t limit yourself! Companies like Title Junction work relentlessly in order to learn and promote effective communication strategies with a variety of our clients. By doing so, we have built relationships and received positive feedback as we serve the entire state of Florida.


Title Junction: Title Junction ( is a full service real estate title company serving the area of Fort Myers, Cape Coral, and the entire state of Florida. The company handles a number of real estate title services for both commercial and residential properties and the employees can help a foreign investor or foreign seller navigate through the tricky FIRPTA regulations. Employees of Title Junction can also act as a witness in courtesy closings, an escrow agent or a notary public. The company was founded in 2005.

Posted by

Jennifer Ferri

Owner and Operator

Title Junction LLC

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