4 Simple Ways to Increase Your Business With Killer Postcards

By
Services for Real Estate Pros with expresscopy.com
"This design, profiled in our Postcard of the Week blog, highlights some great design practices."

This design, profiled in our Postcard of the Week blog, highlights some great design practices.

Few marketing techniques are more time-tested than direct mail. From sitting presidents to notable newspapers to hungry real estate agents, direct mail still remains one of the most effective ways to reach a target audience and generate sales. And for a good reason. According to the United States Postal Office (USPS), 58% of households purchase from direct mail. Of course, that doesn’t mean everyone is buying up real estate. What it does mean, however, is direct mail should still play a pivotal role in any agent’s marketing plan.

So what can you do to improve your postcards?

Use Quality Pictures

The medium of photography has undergone tremendous changes over the past decade. Quality sensors once relegated to high-end cameras are now available in the palm of your hand at an affordable price. But even with technological advancements, few apps and phones still substitute for a professional camera and photo. The good news? Professional photographers are more affordable than ever due to the competition.  While a few blurry pixels may seem trivial in the age of the internet, humans are still inherently visual. Some of the most stunning postcards we come across at expresscopy.com include beautiful panoramic photos of homes that have just been listed or sold.  As the old adage goes: A picture is worth a thousand words. Make every word count.

Use Both Sides of Your Postcard

Think of your postcard as real estate. You not only invested in it, but you expect it to pay off in the future.  Why not make the most of the space you have?  All too often real estate agents forget to utilize both sides of a postcard. Worse, agents forget to include adequate contact information. Of course, there is nothing wrong with taking a minimalist approach. Clutter can be equally harmful. But blank space should never take the place of valuable contact or listing information. Whether you are selling a property full of dead grass or a million dollar mansion, you will likely have a tough time selling anything if your target market doesn’t know how to contact you. Capitalize on the real estate you invested in.

Know Your Target Audience

The desire to cast a wide net is understandable. The bigger the audience, the bigger the potential paycheck, right? Not always. Many successful agents specialize in a particular area. Some specialize in certain locations, others certain homes, others certain demographics.  Do you know what your specialty is? Once you identify your niche, you’re ready to develop your brand.  Once you develop your brand, you’re ready to develop a marketing plan and cultivate leads. Targeted mailing lists are a great place to begin. At expresscopy.com, agents can create custom postcards and narrow a target market according to a range of preferences, including age and income. To make the most of your postcards, however, you need to first determine your niche and audience.

Keep Your Emails and Domains Simple

Characters are to domains what anvils are to Looney Tunes.  Marketing extensions such as “MaryThompsonSellsRealEstateinNebraska.com” may seem logical on the surface. After all, Mary Thompson sells real estate in Nebraska, right?  However, the goal of an email or domain extension isn’t to showcase creativity. Long extensions are not only complicated and hard for consumers to remember, but they take up valuable real estate. In addition, major search engines like Google no longer place the same value on keywords they once did. Instead try to focus on your audience. Remember the goal is to inform. The objective is to be the agent potential clients call long after they’ve lost your postcard. How? Because your contact information was easy to recall.

The Takeaway

Every agent is different. Every agent has different needs. But in the hypercompetitive world of sales and marketing, a well organized postcard layout with great photographs, adequate contact information, and a target audience can go a long way in catching the attention of new clients. Remember: Make the most of your real estate investment. Every little edge helps.

expresscopy.com specializes in online design, print and mail postcards with same day mailing.  For a limited time ActiveRain members receive a 40% discount on their first mailing! Simply create a free account and begin designing your postcards today!

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Tags:
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real estate
direct mail
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Ambassador
4,310,612
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Welcome to ActiveRain expresscopy.com (design, print, and mail postcards!) .

I believe you also help with EDDM - by sending the printed material direct to the post office.

Though print advertising seems to have low ROI, done right, it can show great results - Barbara Todaro is the best at this 'art'!

Mar 22, 2016 08:01 AM #1
Rainer
521,425
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

What size postcard works best for the real estate market, standard or jumbo? What interval would you recommend to market postcards, 60 days, 90 days or 120 days? Would you recommend mailing the same postcard repeatedly or change the message and new graphics? 

Mar 22, 2016 03:13 PM #2
Rainmaker
524,562
Terry McCarley
Coastal Real Estate - Cape Coral FL - Cape Coral, FL
REALTOR, SRES, CDPE - Cape Coral, FL

My real estate partner and I just sent out postcards and our printer did a fabulous job on them.  We already had 2 potential sellers request more information from us.C

Mar 22, 2016 07:50 PM #3
Rainer
5,781
Stanley Ching
2020 International Real Estate - Pearl City, HI
Come invest with me on Multifamily Property in USA

How do you work the EDDM?  You provide me a template. I fill the template. You print the material. You send to me? an appropriate post office? What is the cost for a double sided letter size print for about 600 pieces?

Mar 23, 2016 06:06 AM #5
Rainmaker
66,630
Maya Garg * ASP/ASA/ABR/CNE/
Royal Lepage Signature Realty,Mississauga, Ontario - Mississauga, ON
Moving you Forward.... Buyers, Sellers, Investors

Corinne, I agree with your statement.  every one wants to know WIFM

Mar 23, 2016 10:54 AM #7
Rainmaker
896,307
David Alan Baker Laveen & South Phoenix Realtor
Keller Williams Realty Phoenix - Laveen, AZ
Your local Expert

Good points one and all.  Postcards I do think, are still very relevant.

Mar 23, 2016 10:55 AM #8
Rainmaker
63,787
Larry Hodel
First Team SnS Real Estate - Chino Hills, CA

I've been in the business for 12 years and have mailed, posted, etc, thousands of post cards over the past 12 years, and only can account for one closed escrow. In my humble opinon, the main people who make $ doing this is the post office and the printers, unless you want to spend $1,000's of dollars every month, which is a high risk. The reason why, our potential clients get hundreds of post cards every year and yours is just another piece in the mail. What's the best way? Good old door knocking (almost no one does that today) will set you apart from the pack and work your referrals. 

Mar 23, 2016 10:59 AM #9
Rainmaker
594,384
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

I researched CV ards about two years ago. A man moved to a Texas community where he had no family, no friends, no history. He joined a brokerage and started a mailing campaing, targeting on particular section of town. He sent his cards on the following schedule: week one, week four, then every three months after that.

Five mailings the first year and four every year after that. In his first year he became the top agent for the targeted area!

I am starting my farming campaign this month with a targeted area of just 100 specific homes. I will mail once a quarter for a year, measure results, and decide whether to continue, expand, or adjust.

Mar 23, 2016 12:41 PM #10
Rainmaker
1,123,948
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Excellent description how to send out a customized marketing material get the attention needed.

Sam Shueh

Mar 23, 2016 01:30 PM #11
Ambassador
1,248,331
Kristin Hamilton CA Realtor
Sun Lakes Realty - Banning, CA
(909) 557-6966- Specialize 55+ Communties Banning

I agree with Nathan Gesner  that you can become very busy if you are consistant and if your material has value for the area. 

Mar 23, 2016 02:45 PM #12
Rainmaker
401,635
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Thanks for outlining how best to use post card mailings.

I have not used this but can see the benefits.

Thanks

Mar 23, 2016 09:03 PM #13
Rainmaker
603,298
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I use postcards, can't say it directly resulted in business however getting your name out there doesn't hurt!

Mar 24, 2016 01:25 AM #14
Rainmaker
129,224
Victoria CB Trees
Victoria CB Trees Real Estate Services - Chiloquin, OR
Principal Broker

I have used postcards successfully for over a decade!  Great post.  :-)

Mar 24, 2016 02:37 AM #15
Rainmaker
1,049,821
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Agreed!  It's important to be relevant in todays hectic newsy world!

Mar 24, 2016 08:19 AM #16
Rainmaker
949,931
Brigita McKelvie, Associate Broker
Cindy Stys Equestrian and Country Properties, Ltd. - Lehigh Valley, PA
The Broker with horse sense and no horsing around

Good morning!

Welcome to Active Rain!

Postcard mailings should still be part of today's marketing.  Not all consumers are computer literate.  They still rely on the US mail service.  Plus, your name is seen by many regularly if cards are mailed out consistently to you farm.

Brigita

Mar 24, 2016 10:10 PM #17
Rainer
440,432
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Mobile Notary Colorado Springs, CO Notary Training

Thanks for the tips on postcard marketing.  I'm in a different industry, with a low ticket price per sale, but I will think about how I might use direct mail for B2B marketing for training classes.

Still waiting for a postcard with "Buy one house, get one free!"

Apr 01, 2016 03:37 AM #18
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Rainmaker
35,414

expresscopy.com (design, print, and mail postcards!)

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