As I am finishing up my e-pro certification, I think I found the major importance of this designation. I already knew the majority of the information that we have covered. There is no major technical information provided, just generalities pertaining to your email, website and overall web presence. However, what it has done for me is to emphasize the importance of keeping up with technology, and understand the evolution of the Real Estate industry. One of my favorite books is "Who moved my cheese". (I highly recommend this book, if you read it, let me know how you liked it). This book also emphasizes the importance of changing with the times to keep your business thriving. There will be many currently successful agents, who because of the lack of web presence and technology inadequacies, will find themselves struggling to create the same amount of income as they are used to. Don't be one of these agents. Always continue to learn, and work on those things that you are lacking in. It doesn't take an e-pro designation to learn these things. Just a little time and effort put towards learning how the Internet can help you.
Charles "Buggs" Terrell