Fred has a system that can be used by any business owner and it works with his online appointment system.
In my previous post I spoke about customer loyalty being a leading indicator of future success. You may think this is a great idea for big organizations but what about me, the local broker, the local home inspector, the local service provider. Not only is is right for you but it is possible with today's technology.
Let me introduce you to local auto repair shop owner Fred Indorf. Fred is owner of Fred's Auto on North State Road in Briarcliff Manor, NY. Fred is also a great leader as president of our BNI chapter.
Fred has a system that can be used by any business owner and it works with his online appointment system. As soon as the appointment is completed an email with an online questionnaire is sent to the customer. It asked for ratings on every aspect of the service event including the "Ultimate Question" of how likely the customer is to refer Fred's Auto.
Now I know it is great to show your testimonial letters but this probes for day to day engagement and gives Fred a chance to make things right if necessary or to tweak things.
Give this a shot. I am sure you will develop a real bond with your customers.
Information provided by Grant Schneider, Performance Development Strategies.
Business Coach - Strategic Plans - Sales and Marketing Coach
President Performance Development Strategies
914-953-4458, Armonk NY 10504 firstname.lastname@example.org
Visit my website www.pdstrategies.com for information on how you can obtain quantum leaps in your business performance.
Helping businesses go from "good to great"