One of the surprisingly tricky parts of setting out as an independent realtor is figuring out what to call your real estate company. Changing your company's name won't be easy, which is why your company is one thing it's important to get right the first time.
Fortunately, we've put together a great set of tips on how to name your real estate company. Here are three of our top tips for naming your real estate company. You can read Jeremy's full list of 21 Real Estate Company Name Ideas From the Pros at Fit Small Business.
1. Check Google AdWords
To answer the question above (What do people search for when they want to buy homes?), try using the Keyword Planner from Google Adwords. Click “Search for new keywords using a phrase, website or category” and enter one of your ideas. What you’ll get are lists of keywords related your term, sorted by their average monthly search volume. Using this information, you should be able to figure which words are most optimal for your business name.
2. Don’t Settle on a Temporary Name or URL
Sometimes businesses use an alternate URL when their first choice was taken or was too expensive. Some may do this with the hope of eventually purchase the original URL when it becomes available again, or when they start to earn more money. However, as Julian Shapiro from The Next Web points out, this rarely works. The domain squatter will ask for a higher price if they realize your business is growing.
3. Does the Name Sound Good When Spoken Aloud?
This is a simple, but often overlooked test. In most cases, the sound and flow of your name should take precedence over it’s metaphorical meaning. In Entrepreneur, Peter Gasca outlines the “5-10 rule”: Many great companies throughout history have five to 10 letters in their name, and at least one hard consonant. Google, Yahoo, CitiBank, Starbucks, Honda, Apple, Exxon, Mobile Cisco, and Verizon are all examples.
I hope you've appreciated these tips for naming your real estate company. You can check out the full list of Real Estate Company Name Ideas at Fit Small Business.
Comments(1)