Did you happen to catch the local news last Friday evening? If so, you've probably heard about the Toronto home owner who is trying to sell his Toronto Riverdale house that is listed for one dollar. That's right, one dollar. This story caught my amused attention, not because I haven't seen this "list for one dollar, sell for a million" marketing strategy before, but because it's resurfacing in a real estate market that just might give it the cold shoulder.
But, you say, this story is generating a buzz! The "list for one dollar" strategy has focused a lot of attention on the sale of this property. There must be some merit to this approach. What's not to love??
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