Another Day, Another Dollar: Toronto Real Estate Market Endures Another Loonie Listing

Real Estate Agent with Red Carpet Royal Realty Ltd., Brokerage

Did you happen to catch the local news last Friday evening? If so, you've probably heard about the Toronto home owner who is trying to sell his Toronto Riverdale house that is listed for one dollar. That's right, one dollar. This story caught my amused attention, not because I haven't seen this "list for one dollar, sell for a million" marketing strategy before, but because it's resurfacing in a real estate market that just might give it the cold shoulder.

But, you say, this story is generating a buzz! The "list for one dollar" strategy has focused a lot of attention on the sale of this property. There must be some merit to this approach. What's not to love??

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Comments (2)

Larry Estabrooks
Independent Real Estate Agent - Moncton, NB
100% representation means NEVER DUAL AGENCY !

Hello Lauren and welcome to the Active|Rain community.

I'm inviting you to join an active|rain group of your fellow Canadian REALTORS® , the Canada, eh group -

And please include any of your posts with a Canadian angle by also posting them to the group.
(no properties for sale please, listings should be posted to

When I login to I always check the Canada, eh group first to read the Canadian posts because Canadian bloggers are so much easier to find on the group home page. I'm looking forward to reading your posts there.

Also, one of our Canadian members wrote an informative post on how to get started her on active|rain - 

And if you decide to join the Canadians - Welcome!

Larry, group founder and moderator

May 05, 2008 02:33 PM
Lauren Mitchell
Red Carpet Royal Realty Ltd., Brokerage - Toronto, ON


Thanks for the invite; of course I'll also post to the Canada, eh group.

I'm just finding my way around the ActiveRain community. It's a little overwhelming, but I'm glad to be here.

- Lauren

May 21, 2008 05:20 AM