Virtual tours are powerful marketing tools. They can benefit the seller, buyer and the real estate agent all at the same time. For the real estate agent, virtual tours will show their listings and generate high interest leads. But, the tour must be utilized as the marketing tool it is meant to be, if this is to happen.
It is vital in an internet marketing campaign to gain as much exposure as possible. Statistics are telling us that internet shopping for homes has risen to as high at 84% of homebuyers. It is necessary to reach these buyers in the places that they are shopping and bring them onto the real estate agent's website.
This is where the interactive, 360 virtual tour excels. It is easily syndicated across the internet to reach homebuyers in the places that they shop and provide them with large quantities of easily understood information about a real estate listing. With this information, a homebuyer quickly becomes a high interest lead for the listing agent. This results in visits to the listing agent's website and high interest phone calls from buyers who have prescreened the property.
The virtual tour that only resides on the real estate agent's website or the local MLS is not able to do its job effectively. It is only available to those few who know where to go to look for it. The tour is essentially collecting dust. However, a virtual tour that has been broadly syndicated through an internet marketing campaign can be a powerful tool for the real estate agent, home seller and homebuyer alike.
When shopping for a virtual tour provider, look for a professional virtual tour company that will not only provide a high quality tour, but will also aide in the syndication process.
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