The Art of Selling Large Acreage

By
Real Estate Broker/Owner with Beam & Branch Realty TREC #547752

The Art of Selling Large Acreage

Tranquility Ranch Sunrise

There are so many ways to market large acreage tracts of land. From the traditional method of putting up a sign, print media to multiple commercial Internet sites, there really is an art to selling large acreage. With the advent of drones and custom videos, selling a large tract of land offers many ways to creatively show-off the hard to reach corners of the property.

 

Large tracts of land often pose accessibility issues, topographical issues as well as types of native growth, water, cattle or other terrain challenges. These can all create a more than optimal showing situations and pose restrictive photography issues. Thereby, being able to properly market and sell these large tracts takes a bit of creativity, patience and perseverance.

 

Today I met a professional pilot who owns a drone photography company out at a 1,200 acre ranch. They specialize in large tracts of land as well as being able to photograph the most challenging sites such as oil and gas rigs, off-shore sites and many other unique properties.  We spent a lot of time prior to the shoot researching the weather, sunrise times and understanding the topography of the land.

 

We met right before sunrise in order to maximize the angle of the sun as it rose on this property. The results were dramatic, creative and stunning. Having the drone maneuvering over this property helped us to highlight the hard-to-reach places and with a bird's eye view. From a Developer's standpoint, these types of photographs will be invaluable when assessing this type of property for development potential.

 

CHEVAUX Group is committed to providing land owners with many unique and creative ways to market and sell your property. Capturing the true essence of a large tract of land is very important in order to maximize the property potential and to reach interested parties. The art of selling large acreage is key and we are constantly striving to seek new ways to show our properties in the best way possible!

Posted by

Beam & Branch Realty       

"Have you fully lived today?"

   Paula L. McDonald ~ REALTOR®, 

        Granbury, Texas 

 936-203-0279 Direct

Selling Hood County and surrounding areas!

PaulaMac59@gmail.com 

      CNE

Houzz      

 John Maxwell

Farm & Ranch

 


          ABR                 Institute for Luxury Marketing                Institute for Luxury Home Marketing

 

Graduate Realtor InstituteC2EX

 

Copyright 2020 Paula McDonald

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Bob Crane 07/05/2016 02:31 PM
Topic:
Real Estate General Information
Groups:
Texas Real Estate
The Woodlands Real Estate
Bananatude
MONTGOMERY COUNTY TEXAS
BROKER'S BACK PORCH
Tags:
marketing
farms
real estate photography
ranches
real estate acreage
drones

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Ambassador
2,802,516
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Paula - Drone photography has become an invaluable resource for marketing many types of real estate, but it's perfect for large acreages (and I've seen it used to excellent effect for interior shots of large luxury homes!)

Mar 28, 2016 01:52 AM #1
Rainmaker
1,133,514
Paula McDonald ~ GRI
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

So true Dick Greenberg! I love the shots where they open the front doors and the drone flies into the house. Breathtaking!

Mar 28, 2016 02:07 AM #2
Rainmaker
1,578,443
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Geneva Financial, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Paula McDonald It sounds like you are setting up all the right marketing for this property. I hope you post the finished drone video for us to enjoy.

Mar 28, 2016 05:30 AM #3
Ambassador
2,930,562
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

That's one of the things I refer out.  I know what I know and I know what I don't know.

Mar 28, 2016 06:14 AM #4
Rainmaker
1,434,211
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Paula,
I love what drones have done for photographing large parcels, and specialty properties.   

Mar 28, 2016 07:54 AM #5
Rainmaker
2,398,286
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Drones can truly get into places and angles that we cannot manage. I can't wait for Larry to get more proficient with his.

Mar 28, 2016 12:35 PM #6
Ambassador
4,563,365
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Large Tracts; just what I like to deal with Paula, any timber on this ranch?

Mar 28, 2016 03:01 PM #7
Rainmaker
3,103,546
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Good morning Paula.  Any chance on getting a short video posted so we can see the results?  

Mar 28, 2016 07:15 PM #8
Rainmaker
1,528,162
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

Drones really can get into places that are hard to reach by foot. I can't wait to see the video!

Mar 28, 2016 08:39 PM #9
Rainmaker
570,845
Eric Kodner
Madeline Island Realty - La Pointe, WI
CRS, Madeline Island Realty, LaPointe, WI 54850 -

When it comes to selling large acreage, marketing/photography is just one of the issues you have to deal with. Listing large parcels can bring with them problems with encroachments, mineral rights and environmental issues. Selling acreage isn't for amateurs.

Mar 28, 2016 10:33 PM #10
Rainer
433,264
Raul Rodriguez
Covenant Partners Realty - San Antonio, TX
Looking out for the client's interest and not my p

 I likeTammy Lankford's comment about knowing what you do and don't know.

Like Kenney Rogers, song know when to hold em, know when to fold em...

Mar 28, 2016 11:31 PM #11
Rainmaker
2,532,767
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

We now have another reliable source for this subject matter thank you Paula

Mar 28, 2016 11:55 PM #12
Rainmaker
2,707,001
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Hello Paula McDonald 

Great post and great work with your marketing expertise for large acreage listings.

Mar 29, 2016 03:44 AM #13
Ambassador
2,955,588
Anna Banana Kruchten Broker, CRB, CRS
HomeSmart International - Phoenix, AZ
602-380-4886

Paula that is a great way to market a large track of land. And you're so right - developers would have a much better idea of the land with drone photos.

Mar 29, 2016 08:21 AM #14
Rainer
69,338
Shawn and Angela Miller
Berkshire Hathaway HomeServices Amabassador Real Estate - Lincoln, NE
Lincoln and Omaha, NE REALTORS®

Drone footage of houses and acreages are awesome!  Great way to market a property even if its not for a acreage.  I've been wanting to get a drone for a couple years now for real estate photos.  It would be a great business write-off too!  Glad I'm still waiting, because it seems like there are more and more rules and regulation on flying them coming out all the time. 

Apr 01, 2016 06:35 AM #15
Rainmaker
1,523,755
Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

Marketing acreage is definitely different than marketing a home or condo.

Apr 02, 2016 12:21 PM #16
Rainer
65,978
Cody Carmen
Adhi Schools, LLC - Rancho Cucamonga, CA
Market Analysis--Educational Content, Adhi Schools

Paula McDonald I've been covering updates on using drones for these purposes for awhile now and I think you did an amazing job of explaining how useful they can be now. 

Jul 06, 2016 03:01 AM #18
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Rainmaker
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Paula McDonald ~ GRI

Granbury, TX 936-203-0279
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